JULY 2023
Actions on our screens
SWATCH FILLS THE SCREENS OF CALLAO CITY LIGHTS WITH COLOUR
The centre of Madrid is filled with colour thanks to the campaign that Swatch has just launched on the outdoor screens of the Callao Cinemas. Two pieces created to announce the launch of the new Big Bold Irony, the first stainless steel Big Bold with an urban touch. And it shows the different shades available for the new watch: turquoise (AQUA SHIMMER), dark green (FOREST FACE), navy blue (INDIGO HOUR), amber (AMBER SHEEN) and burgundy (SCARLET SHIMMER).
Media management for the campaign is handled by Wavemaker-GroupM.
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