MARCH 2023
Actions on our screens
REEBOK PAYS TRIBUTE TO ITS MOST ICONIC TRAINERS AT CIRCUITO GRAN VÍA
‘Act like you never left’ is the claim chosen by Reebok to advertise its most iconic trainers, the Reebok BB4000 II. The sportswear brand has chosen the screens of Circuito Gran Vía to remind us that classics never go out of fashion. And this 80s and 90s symbol is back in vogue, because it never really went out of fashion.
The iconic basketball shoe has undergone many evolutions since the 80s. Straddling the line between sport and life style, its versatility is what has made it stand the test of time and fashion. This action can be seen on the screens of Cines Callao and the Lope de Vega, Coliseum and Rialto theatres until 19 March and has been managed in the media by Mediacom.
Other events in Callao City Lights
THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO
JUNE 2026EVENTS IN OUR SPACE THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAOMovistar Plus chose our venue to host the premiere of ‘La más grande’, a four-part docuseries on the life and legacy...
CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDS
JUNE 2026EVENTS IN OUR SPACE CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDSGala evening at Cines Callao. Vocento chose our venue to host the first edition of the MUJERHOY Futura...
COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASS
JUNE 2026EVENTS IN OUR SPACE COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASSThere was great excitement in Madrid’s Plaza del Callao as people gathered for a unique...
Other actions in Callao City Lights
CIRCUITO GRAN VÍA SEES ITS IMPRESSIONS NUMBERS RISE BY 8% IN THE FIRST HALF OF 2026
JULY 2026Actions on our screensCIRCUITO GRAN VÍA SEES ITS IMPRESSIONS NUMBERS RISE BY 8% IN THE FIRST HALF OF 2026The audience for our screens continues to grow. During the first half of 2026, the...
LAST CHANCE TO TRAVEL WITH WIZZ AIR FROM CALLAO AND LOPE DE VEGA!
JULY 2026Actions on our screens ¡LAST CHANCE TO TRAVEL WITH WIZZ AIR FROM CALLAO AND LOPE DE VEGA!Low-cost airline Wizz Air is appearing on the outdoor screens at Cines Callao and the Lope de Vega...
PRIDE IS ALSO CELEBRATED ON THE SCREENS OF CALLAO CITY LIGHTS
JULY 2026Actions on our screensPRIDE IS ALSO CELEBRATED ON THE SCREENS OF CALLAO CITY LIGHTSOnce again this year, our screens are joining in the Pride celebrations thanks to campaigns by various...
