RED BULL ‘DA ALAS’ TO ITS WINTER EDITION AT CALLAO CITY LIGHTS

The energy drink has launched an eye-catching 3D campaign on the outdoor screens of Cines Callao to publicise its Winter Edition, which has just been launched on the Spanish market.

The image of the new soft drink can emerges from the screens and, accompanied by the classic version of Red Bull, turns on itself with an effect that makes it appear to protrude from the screens. The action, which closes with the claim ‘Aaalas para tu invierno’ (Aaalas for your winter), has been managed in the media by  Omnicom Mediagroup.

The new edition of Red Bull has a fig and apple flavour, a slight hint of spicy caramel and a petrol blue colour.