MAY 2025

Actions on our screens

 

QÉ! BRINGS THE ‘CHOCOLATE EFFECT’ TO LIFE WITH CGI LINKED TO CALLAO CITY LIGHTS

Chocolate stains are all the rage and the chocolate in Qé! products leaves your teeth nice and brown. Influencer Leto knows this for sure and has not missed the opportunity to try it live with the spot shown on the screens of Callao City Lights. A FOOH action, managed by PHD and produced by NO.MAD (formerly Maramura), which shows us through a CGI piece (Computer Generated Images) the link between the real environment and the virtual world, to give life to the ‘chocolate effect’ of the Qé! products. The campaign is being promoted under the slogan ‘Qé! grillz, the stains that are in’.

Other events in Callao City Lights

PREMIERE OF ‘SEEKER’ AT CINES CALLAO

PREMIERE OF ‘SEEKER’ AT CINES CALLAO

MAY 2026EVENTS IN OUR SPACE  PREMIERE OF ‘SEEKER’ AT CINES CALLAOScreen 1 at our cinemas was the venue chosen by Mahou-San Miguel for the premiere of ‘Seeker’, a documentary in which the athlete and...

Other actions in Callao City Lights

YFOOD USES PROVERBS AND HUMOUR IN CALLAO CITY LIGHTS

YFOOD USES PROVERBS AND HUMOUR IN CALLAO CITY LIGHTS

JUNE 2026Actions on our screens YFOOD USES PROVERBS AND HUMOUR IN CALLAO CITY LIGHTS‘Madrid, you reach heaven without going hungry’. To coincide with the Pope’s visit to Spain, Yfood s launching a...

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