MAY 2025
Actions on our screens
QÉ! BRINGS THE ‘CHOCOLATE EFFECT’ TO LIFE WITH CGI LINKED TO CALLAO CITY LIGHTS
Chocolate stains are all the rage and the chocolate in Qé! products leaves your teeth nice and brown. Influencer Leto knows this for sure and has not missed the opportunity to try it live with the spot shown on the screens of Callao City Lights. A FOOH action, managed by PHD and produced by NO.MAD (formerly Maramura), which shows us through a CGI piece (Computer Generated Images) the link between the real environment and the virtual world, to give life to the ‘chocolate effect’ of the Qé! products. The campaign is being promoted under the slogan ‘Qé! grillz, the stains that are in’.
Other events in Callao City Lights
CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE
DECEMBER 2025EVENTS IN OUR SPACECALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCEOur venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and...
CINES CALLAO, VENUE FOR THE BAZAAR WOMEN OF THE YEAR 2025 AWARDS
DECEMBER 2025EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR THE BAZAAR WOMEN OF THE YEAR 2025 AWARDSOnce again, our iconic Room 1 hosted the Bazaar Women of the Year awards ceremony, which recognises...
NACHO CANO AND JOSUÉ REYZÁBAL JOIN FORCES TO CREATE SHOWS THAT PROMOTE MADRID
DECEMBER 2025EVENTS IN OUR SPACE NACHO CANO AND JOSUÉ REYZÁBAL JOIN FORCES TO CREATE SHOWS THAT PROMOTE MADRIDNacho Cano, musician, composer and producer, and Josué Reyzábal, CEO of Cines Callao,...
Other actions in Callao City Lights
MEXICO ON DISPLAY AT CIRCUITO GRAN VÍA
JANUARY 2026Actions on our screensMEXICO ON DISPLAY AT CIRCUITO GRAN VÍAMexico is not only the guest country at Fitur this year. This week, it is one of the star advertisers on Circuito Gran Vía,...
IBERIA PROMOTES ITS FLIGHTS TO ORLANDO AT THE CIRCUITO GRAN VÍA
JANUARY 2026Actions on our screensIBERIA PROMOTES ITS FLIGHTS TO ORLANDO AT THE CIRCUITO GRAN VÍA With the arrival of the new year, Iberia returns to our screens to showcase its best flight offers....
CALLAO CITY LIGHTS AND GRAN VÍA CIRCUIT, SHOWCASE FOR NATIONAL AND INTERNATIONAL BRANDS IN 2025
DECEMBER 2025Actions on our screensCALLAO CITY LIGHTS AND GRAN VÍA CIRCUIT, SHOWCASE FOR NATIONAL AND INTERNATIONAL BRANDS IN 2025 We begin the year with some of the campaigns we have displayed on...
