MARCH 2026

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PUIG AND JEAN PAUL GAULTIER BRING A BREATH OF FRESH AIR TO THE SCREENS AT CIRCUITO GRAN VÍA

A wave of aromatic and spicy freedom sweeps through Madrid’s Gran Vía. This is the new campaign that Puig has just launched on the 15 screens of the Circuito Gran Vía, to mark the launch of the limited edition of Le Male in Blue, the new men’s fragrance by Jean Paul Gaultier. A striking and refreshing 3D installation in the heart of Madrid that also features another creative piece starring a tattooed sailor steering a ship on the high seas.

The campaign was supported by a Samplia pop-up on Gran Vía, where products were on display and visitors could get small tattoos and receive samples of the fragrance.

Other events in Callao City Lights

CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’

CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’

APRIL 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’Once again, Callao was the scene of a fan frenzy. Hundreds of fans gathered outside our cinemas to welcome the stars of...

Other actions in Callao City Lights

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