OCTOBER 2021
Actions on our Screens
PROMPERU ‘OPENS’ A WINDOW TO MACHU PICCHU IN CALLAO CITY LIGHTS
A typical Peruvian cloth falls from the screens to reveal a spectacular image of Machu Picchu. This is the action that PromPerú (Commission for the Promotion of Peru for Export and Tourism) has initiated in Callao City Lights to promote tourism in the Andean country. The image of a hummingbird typical of the area fluttering over the screen serves to close this 3D piece designed by BCN Visuals.
Under the slogan ‘Wake up to new wonders in Peru. Plan your trip at despiertaenperu.com‘, the campaign has been planned by Irismedia and will run from 25 to 31 October.
This is the first 3D action that an international tourism brand has carried out in Callao City Lights.
Other events in Callao City Lights
AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF ‘FLORES PARA ANTONIO’
DECEMBER 2025EVENTS IN OUR SPACE AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF 'FLORES PARA ANTONIO'Cines Callao was the venue chosen for the premiere of “Flores para Antonio”,...
RIOJA CELEBRATES ITS CENTENARY AS A DESIGNATION OF ORIGIN AT CINES CALLAO
NOVEMBER 2025EVENTS IN OUR SPACE RIOJA CELEBRATES ITS CENTENARY AS A DESIGNATION OF ORIGIN AT CINES CALLAOThe Rioja Qualified Designation of Origin chose our venue to celebrate its centenary, in an...
RICHARD AND ALEJANDRA GERE AT THE PREVIEW OF THE DOCUMENTARY ‘WHAT NO ONE WANTS TO SEE’
NOVEMBER 2025EVENTS IN OUR SPACE RICHARD AND ALEJANDRA GERE AT THE PREVIEW OF THE DOCUMENTARY 'WHAT NO ONE WANTS TO SEE' There was much anticipation surrounding the arrival of Richard Gere and his...
Other actions in Callao City Lights
POP MART ANNOUNCES ITS OPENING ON CIRCUITO GRAN VÍA
DECEMBER 2025Actions on our screensPOP MART ANNOUNCES ITS OPENING ON CIRCUITO GRAN VÍA The toy company Pop Mart has chosen the 15 screens on our circuit to generate traffic for its first shop in...
PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY LIGHTS
DECEMBER 2025Actions on our screens PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY LIGHTS'Bigger, together'. This is the slogan that headlines the 3D campaign that Parmigiano Reggiano has...
AMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA
NOVEMBER 2025Actions on our screensAMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA‘New day, new offers’. ‘Save up to 30%’. These are some of the messages from the campaign...
