OCTOBER 2021
Actions on our Screens
PROMPERU ‘OPENS’ A WINDOW TO MACHU PICCHU IN CALLAO CITY LIGHTS
A typical Peruvian cloth falls from the screens to reveal a spectacular image of Machu Picchu. This is the action that PromPerú (Commission for the Promotion of Peru for Export and Tourism) has initiated in Callao City Lights to promote tourism in the Andean country. The image of a hummingbird typical of the area fluttering over the screen serves to close this 3D piece designed by BCN Visuals.
Under the slogan ‘Wake up to new wonders in Peru. Plan your trip at despiertaenperu.com‘, the campaign has been planned by Irismedia and will run from 25 to 31 October.
This is the first 3D action that an international tourism brand has carried out in Callao City Lights.
Other events in Callao City Lights
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HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
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CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE
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Other actions in Callao City Lights
PIKOLIN SWITCHES OFF CALLAO TO PROMOTE DIGITAL DISCONNECTION IN FAVOUR OF CONNECTION WITH PARTNERS
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FAIRY SPRAY TAKES A HUMOROUS APPROACH IN ITS NEW CAMPAIGN ON DISPLAY IN CALLAO
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CRIVIT AND STEFFI GRAF INVITE US TO ENJOY SPORT AT CIRCUITO GRAN VÍA
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