SEPTEMBER 2021
Actions on our Screens
PHANTOM THE FIRST CONNECTED PERFUME IS PRESENTED IN 3D AT CALLAO CITY LIGHTS
Phantom, the new fragrance for men by Paco Rabanne, is presented on the screens of Callao City Lights with an original 3D action that will surprise the public in the square. The peculiar bottle, which looks like a robot, comes to life to greet the city of Madrid with a fun dance accompanied by several flying saucers that emerge from the screens.
A mise-en-scène designed to convey the optimism of this futuristic fragrance born of the encounter between luxury craftsmanship and new technology. Not surprisingly, this is the first connected perfume: just by bringing our smartphone close to the top of the bottle, we can enter the fascinating and disruptive Phantom universe.
The 3D action has been designed by BCN Visuals and planned by Starcom (Publicis Media).
Other events in Callao City Lights
SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’.
SEPTEMBER 2024 EVENTS IN OUR SPACE SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’. Large crowds in the Plaza del Callao to see up close some of the main...
FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.
JULY 2024 EVENTS IN OUR SPACE FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’. Sony Pictures once again chose Cines Callao for the premiere of a new instalment of ‘Padre no hay más...
DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF ‘DEL REVES 2’.
JUNE 2024 EVENTS IN OUR SPACE DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF 'DEL REVES 2' On the occasion of the preview of 'Inside Out 2' at Callao Cinemas, Disney made a spectacular...
Other actions in Callao City Lights
VOLKSWAGEN PAYS TRIBUTE TO GOLF AT CIRCUITO GRAN VÍA
SEPTEMBER 2024Actions on our screensVOLKSWAGEN PAYS TRIBUTE TO GOLF AT CIRCUITO GRAN VÍAThe Volkswagen Golf is 50 years old. On this occasion, the carmaker has launched a campaign in Circuito Gran...
RABANNE LAUNCHES MILLION GOLD FOR HER AT CIRCUITO GRAN VÍA
SEPTEMBER 2024Actions on our screensRABANNE LAUNCHES MILLION GOLD FOR HER AT CIRCUITO GRAN VÍARabanne has chosen the 15 screens of Circuito Gran Vía to announce the launch of Million Gold for...
GRUPO PENTACIÓN ANNOUNCES THE PREMIERE OF ‘MALDITOS TACONES’ AT CALLAO CITY LIGHTS
SEPTEMBER 2024Actions on our screensGRUPO PENTACIÓN ANNOUNCES THE PREMIERE OF ‘MALDITOS TACONES’ AT CALLAO CITY LIGHTSPentación Espectáculos launches a campaign on the outdoor screens of Cines...
