SEPTEMBER 2021
Actions on our Screens
PHANTOM THE FIRST CONNECTED PERFUME IS PRESENTED IN 3D AT CALLAO CITY LIGHTS
Phantom, the new fragrance for men by Paco Rabanne, is presented on the screens of Callao City Lights with an original 3D action that will surprise the public in the square. The peculiar bottle, which looks like a robot, comes to life to greet the city of Madrid with a fun dance accompanied by several flying saucers that emerge from the screens.
A mise-en-scène designed to convey the optimism of this futuristic fragrance born of the encounter between luxury craftsmanship and new technology. Not surprisingly, this is the first connected perfume: just by bringing our smartphone close to the top of the bottle, we can enter the fascinating and disruptive Phantom universe.
The 3D action has been designed by BCN Visuals and planned by Starcom (Publicis Media).
Other events in Callao City Lights
EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’
FEBRUARY 2024 Events in our space EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’ Atresplayer once again chose our space, this time to celebrate the premiere of ‘FoQ: La...
CINES CALLAO, PROTAGONISTS IN TELEMADRID
FEBRUARY 2025 CCL IN MEDIA CINES CALLAO, PROTAGONISTS IN TELEMADRIDThe TV show ‘Enamorados de Madrid’ went to Cines Callao to talk about its history and see in situ the majesty and beauty of our...
NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALA
ENERO 2025 EVENTS IN OUR SPACE NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALAOnce again this year, La Fábrica chose our emblematic Sala 1 space to hold the annual Notodofilmfest...
Other actions in Callao City Lights
CALLAO CITY LIGHTS JOINS WWF EARTH HOUR 2025
MARCH 2025Actions on our screensCALLAO CITY LIGHTS JOINS WWF EARTH HOUR 2025In support of WWF's Earth Hour initiative, which aims to raise awareness of the importance of caring for the environment,...
VIAJES EL CORTE INGLÉS TAKES YOU TO IRELAND IN CIRCUITO GRAN VÍA
MARCH 2025Actions on our screensVIAJES EL CORTE INGLÉS TAKES YOU TO IRELAND IN CIRCUITO GRAN VÍAOn the occasion of the St. Patrick's Day parade in Gran Vía on 15 March 2025, Viajes El Corte Inglés...
GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE
MARCH 2025 Actions on our screens GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE To promote the tools that Google and YouTube offer families to explore the Internet more safely, the...
