JUNE 2021
Actions on our Screens
PEPSI ANNOUNCES IN CALLAO THE REAL TIME PRODUCTION OF 100% RECYCLED BOTTLES
As part of its new campaign, Pepsi has carried out a specific action on the screens of Callao City Lights to publicise its environmental commitment: the use, across its entire range, of bottles made from 100% recycled plastic.
Under the slogan ‘Nothing tastes better than a 100% recycled bottle’, the campaign showed on screen a real-time counter of the production of 100% recycled bottles of the Pepsi brand. And a general appeal: “Let’s hope that all soft drinks will soon be recycled”.
The campaign, created by El Ruso de Rocky and disseminated in the media by OMD, has also had a presence on television, digital media, social networks, graphic media and other outdoor media, with different creatives in which the bottle also took centre stage.
Other events in Callao City Lights
JAVIER CASTILLO PRESENTS HIS NEW BOOK AT CINES CALLAO
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CINES CALLAO, VENUE FOR THE FOURTH EDITION OF INIMITABLES PALACIOS
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JEREMY ALLEN WHITE AND SCOTT COOPER, STARS OF THE EUROPEAN PREMIERE OF “SPRINGSTEEN: DELIVER ME FROM NOWHERE” AT CINE CALLAO
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Other actions in Callao City Lights
TURISMO DE CÓRDOBA INVITES YOU TO VISIT THE CITY WITH A CAMPAIGN AT THE LOPE DE VEGA THEATRE
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TROLLI INVITES YOU TO TRY ITS HALLOWEEN SWEETS AT CALLAO CITY LIGHTS
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ANAYA PRESENTS ‘ASTÉRIX IN LUSITANIA’ AT CALLAO CITY LIGHTS
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