JUNE 2021
Actions on our Screens
PEPSI ANNOUNCES IN CALLAO THE REAL TIME PRODUCTION OF 100% RECYCLED BOTTLES
As part of its new campaign, Pepsi has carried out a specific action on the screens of Callao City Lights to publicise its environmental commitment: the use, across its entire range, of bottles made from 100% recycled plastic.
Under the slogan ‘Nothing tastes better than a 100% recycled bottle’, the campaign showed on screen a real-time counter of the production of 100% recycled bottles of the Pepsi brand. And a general appeal: “Let’s hope that all soft drinks will soon be recycled”.
The campaign, created by El Ruso de Rocky and disseminated in the media by OMD, has also had a presence on television, digital media, social networks, graphic media and other outdoor media, with different creatives in which the bottle also took centre stage.
Other events in Callao City Lights
AY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMA
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THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO
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CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDS
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Other actions in Callao City Lights
RYADH AIR TAKES OFF ON THE CIRCUITO GRAN VÍA TO PROMOTE SAUDI ARABIA AS A TOURIST DESTINATION
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HELLMANN’S SHOWS ITS SUPPORT FOR THE NATIONAL TEAM AT CALLAO CITY LIGHTS
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BRANDS CELEBRATE SPAIN’S WORLD CUP VICTORY AT CALLAO CITY LIGHTS
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