JULY 2023
Actions on our screens
PATRIMONIO NACIONAL FLOODS THE CENTRE OF MADRID WITH ART
Patrimonio Nacional launches campaign in Circuito Gran Vía on the occasion of the opening of the Royal Collections Gallery in the Royal Palace of Madrid. Caravaggio, Velázquez, Goya, Titian… more than 650 masterpieces from different periods are exhibited in the new museum recently opened in the city centre.
Under the slogan ‘The real moves you. Move, come and feel’, the action shows the interpretation, by several dancers, of different works by great artists of our history. A campaign impregnated with art and emotion that can be seen on the outdoor screens of the Callao Cinemas and the Lope de Vega, Coliseum and Rialto theatres.
The new gallery offers a journey through the history of the Spanish monarchy and the artistic taste of each of its protagonists, from the first reigns of the Middle Ages to Juan Carlos I.
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