MAY 2023

Actions in our screens 

OLISTIC LAUNCHES CAMPAIGN IN GRAN VÍA CIRCUIT AND IS LOOKING FOR PROTAGONISTS FOR ITS NEXT DIGITAL ACTION

 

Olistic, the treatment to improve hair health, launches a campaign in Circuito Gran Vía to promote its product in the centre of Madrid.

Under the slogan ‘Olistic, the science behind healthy, strong hair’, the campaign has been running since 23 May on the outdoor screens of the Callao Cinemas and the Lope de Vega, Coliseum and Rialto theatres. Images of several women shaking their hair and showing the product on screen make up this work.

The campaign was supported by a special action in the Plaza del Callao, the aim of which was to find new protagonists for the brand’s next digital campaign. The casting was open to all types of women and was accompanied by music from a DJ, during which those interested were also informed about the qualities of the product and its advanced formula.

Other events in Callao City Lights

Other actions in Callao City Lights

BIMBO, PURE SPECTACLE IN CALLAO

BIMBO, PURE SPECTACLE IN CALLAO

APRIL 2024 Actions on our screens  BIMBO, PURE SPECTACLE IN CALLAO  The curtain opens and an appetising sandwich of smoked salmon, avocado, egg and mayonnaise appears. This is the spectacular 3D...

Don't miss anything!

Don't miss anything!

Subscribe to our newsletter and you will be kept up to date with our news.

Thank you for subscribing!

Share This