NEW NISSAN QASHQAI UNLEASHES A THUNDERSTORM IN CALLAO SQUARE

The action, devised and planned by Nissan United (a transversal agency dedicated exclusively to the automotive brand within the TBWA group), has been running since 13 September and will continue until 27 September. On the day of its launch, the campaign was broadcast for an hour on the outdoor screens of the Callao Cinemas, where a one-minute piece was shown in a loop, including the 3D creative, designed by BCN Visuals, and other content, including the spot announcing the launch of the new vehicle.

A crossover leader for 14 years, the new electrified Nissan QASHQAI is equipped with Nissan Intelligent Mobility driving assistance technologies. It also has built-in connectivity in its three digital displays, one of which is projected onto the windscreen so that the driver can conveniently see all the information they need.

“Once again, Callao City Lights joins campaigns that surprise and generate notoriety. Actions like this show that the combination of 3D and in-plaza activations generate an unforgettable experience for the public that helps them connect with the brand”, says Gorka Pagazaurtundua, commercial director of Callao City Lights.