OCTOBER 2021
Actions on our screens
NETFLIX TURNS TO ONAIR TECHNOLOGY FOR THE PREMIERE OF ‘FUIMOS CANCIONES’.
Like Maca in ‘Fuimos canciones’’, the new film by Juana Macías that can be seen on Netflix, we have all made shitty decisions at some point in our lives. To promote this premiere, the content platform developed an action that combined conventional advertising with innovative OnAir technology, linking the screens of Callao City Lights in the Plaza del Callao and Gran Vía in Madrid with the interaction of users on Twitter.
To do so, Netflix invited its followers to tell on Twitter their wrong decision, accompanied by the hashtag #DecisiónDeMierda. The selected tweets were displayed, after asking the user’s permission, on the large-format digital screens of Callao City Lights, located on the façades of the emblematic Cines Callao.
Como Maca en 'Fuimos Canciones', todos hemos tomado decisiones de mierda alguna vez. Cuéntanos la tuya con el hashtag #DecisiónDeMierda y tu tuit podrá salir en las pantallas de Callao. pic.twitter.com/Qar3vmemjw
— Netflix España (@NetflixES) September 28, 2021
Tu #DecisiónDeMierda se ha lucido a lo grande, aunque no tanto como las de Maca en 'Fuimos Canciones'. Seguro que mucha gente se habrá sentido identificada contigo. ¡Gracias por participar! pic.twitter.com/XQa81hsUI4
— Netflix España (@NetflixES) October 2, 2021
Tu #DecisiónDeMierda se ha lucido a lo grande, aunque no tanto como las de Maca en 'Fuimos Canciones'. Seguro que mucha gente se habrá sentido identificada contigo. ¡Gracias por participar! pic.twitter.com/LYgD2DPrzu
— Netflix España (@NetflixES) October 2, 2021
Other events in Callao City Lights
SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’.
SEPTEMBER 2024 EVENTS IN OUR SPACE SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’. Large crowds in the Plaza del Callao to see up close some of the main...
FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.
JULY 2024 EVENTS IN OUR SPACE FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’. Sony Pictures once again chose Cines Callao for the premiere of a new instalment of ‘Padre no hay más...
DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF ‘DEL REVES 2’.
JUNE 2024 EVENTS IN OUR SPACE DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF 'DEL REVES 2' On the occasion of the preview of 'Inside Out 2' at Callao Cinemas, Disney made a spectacular...
Other actions in Callao City Lights
GRUPO PENTACIÓN ANNOUNCES THE PREMIERE OF ‘MALDITOS TACONES’ AT CALLAO CITY LIGHTS
SEPTEMBER 2024Actions on our screensGRUPO PENTACIÓN ANNOUNCES THE PREMIERE OF ‘MALDITOS TACONES’ AT CALLAO CITY LIGHTSPentación Espectáculos launches a campaign on the outdoor screens of Cines...
PRIME ANNOUNCES THE PREMIERE OF THE NEW SEASON OF ‘RINGS OF POWER’.
AUGUST 2024Actions on our screensPRIME ANNOUNCES THE PREMIERE OF THE NEW SEASON OF ‘RINGS OF POWER’ Following the successful premiere held in our cinemas on 26 August, Prime is launching an...
H&M ‘BACK TO SCHOOL’ AT CALLAO CITY LIGHTS
AUGUST 2024Actions on our screensH&M ‘BACK TO SCHOOL’ AT CALLAO CITY LIGHTSThe fashion and accessories retailer H&M launches a campaign on the outdoor screens of Callao Cinemas to...