JUNE 2021
Actions on our screens
NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY
The number of impressions achieved by our screens continues to increase. The speeding up of the vaccination process and the end of the state of alarm are encouraging the presence of the public in the area. During the month of May, Callao City Lights screens achieved nearly 9.6 million DOOH impacts, 16% more than in the previous month, with a total audience of nearly 2.2 million unique users.
An audience made up of men (50.45%) and women (49.55%), mostly aged between 26 and 55, with a medium socio-economic level and from the communities of Madrid, Catalonia, Murcia and Valencia. This audience is particularly interested in sports, art and entertainment, society and fashion.
This is the result of the analysis of the data collected by Infinia Mobile between 1 and 31 May 2021 in the area of influence of the outdoor screens of the Callao Cinemas (Callao City Lights).
Other events in Callao City Lights
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended...
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
JUNE 2025Events in our space WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN” Great expectation at the entrance of Cines Callao to welcome William Levy, star of “Bajo un...
CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS
JUNE 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS The 4th edition of the National Plastic Recycling Congress organised by ANARPLA (the only...
Other actions in Callao City Lights
MADRID FILLS WITH PRIDE ON THE SCREENS OF CIRCUITO GRAN VÍA
JULY 2025Actions on our screens MADRID FILLS WITH PRIDE ON THE SCREENS OF CIRCUITO GRAN VÍASeveral entities, such as Madrid City Council, Ministry of Health, and the Ministry of Equality, among...
ROSALIA AND TYLER STAR IN META’S NEW RELEASE IN CALLAO CITY LIGHTS
JULY 2025Actions on our screens ROSALIA AND TYLER STAR IN META'S NEW RELEASE IN CALLAO CITY LIGHTSMeta launches campaign on the outdoor screens of Cines Callao. With Rosalía and Tyler, the Creator,...
CÁCERES PROMOTES ITS TOURIST OFFER IN CIRCUITO GRAN VÍA
JUNE 2025Actions on our screens CÁCERES PROMOTES ITS TOURIST OFFER IN CIRCUITO GRAN VÍACulture, heritage, festivals, museums, sports, gastronomy, nature... These are the different tourist proposals...
