APRIL 2022
Actions on our screens
MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA
The screens of the Callao cinemas continue to be the protagonists of Gran Vía, Madrid’s commercial artery.
In May, the good weather encourages people to go out into the streets, so the screens of the Callao Cinemas continue to make an impact on millions of people every month.

Almost 50% of the target audience was made up of men and women, mostly over 26 years of age, with a medium socio-economic level and interested in technology, art, entertainment and sport.
This is what can be deduced from the data collected by Infinia Mobile in the area of influence of the Callao City Lights screens. Infinia Mobile is an audience mobility platform, audited by PwC, that combines SDK technology with GPS and beacons to determine specific audience data.
Other events in Callao City Lights
FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHS
JULY 2025EVENTS IN OUR SPACE FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHSThe Federation of Municipalities of Madrid (FMM) chose our space to celebrate its 40th anniversary with an...
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended...
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
JUNE 2025Events in our space WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN” Great expectation at the entrance of Cines Callao to welcome William Levy, star of “Bajo un...
Other actions in Callao City Lights
NIKE PRESENTS THE NEW PHANTOM AT CALLAO CITY LIGHTS
JULY 2025Actions on our screens NIKE PRESENTS THE NEW PHANTOM AT CALLAO CITY LIGHTS Feed the Phantom'. This is the claim that presides over the campaign that Nike has launched in Callao City...
LOTTERIES ANNOUNCES THAT THE CHRISTMAS LOTTERY IS ALREADY ON SALE, IN CALLAO CITY LIGHTS
JULY 2025Actions on our screens LOTTERIES ANNOUNCES THAT THE CHRISTMAS LOTTERY IS ALREADY ON SALE, IN CALLAO CITY LIGHTS Loterías y Apuestas del Estado launches a campaign in Callao City Lights to...
‘FESTIVAL DE MERIDA’ ANNOUNCES ITS NEW EDITION AT CALLAO CITY LIGHTS
JULY 2025Actions on our screens 'FESTIVAL DE MERIDA' ANNOUNCES ITS NEW EDITION AT CALLAO CITY LIGHTS The 71st edition of the Mérida International Classical Theatre Festival kicks off with a campaign...