APRIL 2022
Actions on our screens
MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA
The screens of the Callao cinemas continue to be the protagonists of Gran Vía, Madrid’s commercial artery.
In May, the good weather encourages people to go out into the streets, so the screens of the Callao Cinemas continue to make an impact on millions of people every month.
![MEDICIÓN MAYO 2022 MEDICIÓN MAYO 2022](https://callaocitylights.es/wp-content/uploads/2022/06/MEDICION-MAYO-INGLES-2022-663-×-214-mm-1-1.png)
Almost 50% of the target audience was made up of men and women, mostly over 26 years of age, with a medium socio-economic level and interested in technology, art, entertainment and sport.
This is what can be deduced from the data collected by Infinia Mobile in the area of influence of the Callao City Lights screens. Infinia Mobile is an audience mobility platform, audited by PwC, that combines SDK technology with GPS and beacons to determine specific audience data.
Other events in Callao City Lights
SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’.
SEPTEMBER 2024 EVENTS IN OUR SPACE SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’. Large crowds in the Plaza del Callao to see up close some of the main...
FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.
JULY 2024 EVENTS IN OUR SPACE FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’. Sony Pictures once again chose Cines Callao for the premiere of a new instalment of ‘Padre no hay más...
DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF ‘DEL REVES 2’.
JUNE 2024 EVENTS IN OUR SPACE DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF 'DEL REVES 2' On the occasion of the preview of 'Inside Out 2' at Callao Cinemas, Disney made a spectacular...
Other actions in Callao City Lights
GRUPO PENTACIÓN ANNOUNCES THE PREMIERE OF ‘MALDITOS TACONES’ AT CALLAO CITY LIGHTS
SEPTEMBER 2024Actions on our screensGRUPO PENTACIÓN ANNOUNCES THE PREMIERE OF ‘MALDITOS TACONES’ AT CALLAO CITY LIGHTSPentación Espectáculos launches a campaign on the outdoor screens of Cines...
PRIME ANNOUNCES THE PREMIERE OF THE NEW SEASON OF ‘RINGS OF POWER’.
AUGUST 2024Actions on our screensPRIME ANNOUNCES THE PREMIERE OF THE NEW SEASON OF ‘RINGS OF POWER’ Following the successful premiere held in our cinemas on 26 August, Prime is launching an...
H&M ‘BACK TO SCHOOL’ AT CALLAO CITY LIGHTS
AUGUST 2024Actions on our screensH&M ‘BACK TO SCHOOL’ AT CALLAO CITY LIGHTSThe fashion and accessories retailer H&M launches a campaign on the outdoor screens of Callao Cinemas to...