NOVEMBER 2023
Actions on our screens
MAHOU PAYS TRIBUTE TO MEETINGS IN MADRID, AT CIRCUITO GRAN VÍA
Madrid makes a mess of us. Madrid finds us’. This is the claim of the campaign that Mahou has just launched on our 15 large-format digital screens. An action with an emotional tone that shows examples of those encounters typical of our city, handwritten on a beer label. Meetings of lovers, friends and people from other places.
“We lied to each other as soon as we met. I told him, ‘let’s have a Mahou and that’s it’. And he completely believed the most beautiful lie in Madrid”; “When I left work, straight home. But Madrid showed me again that it always has other plans for me”; “And as I drained the last Mahou before going to the station, you said to me: ‘What if you stay a couple of days more?’ And I kept thinking that I could stay in Madrid for a lifetime”.
Other events in Callao City Lights
CALLAO CITY LIGHTS, AT THE PRESENTATION OF THE XXI INTERNATIONAL SHORT FILM FESTIVAL ADN
MAY 2025CCL IN MEDIACALLAO CITY LIGHTS, AT THE PRESENTATION OF THE XXI INTERNATIONAL SHORT FILM FESTIVAL ADNFran López Gallego, director of Cines Callao, was one of the guests at the presentation of...
CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM
APRIL 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM Once again this year, our emblematic Room 1 was the setting for the DOOH Forum organized by...
MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE
APRIL 2025Events in our spaceMAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE Hundreds of fans flocked to Cines Callao for the premiere of the second season of ‘The Last of Us’, the hit...
Other actions in Callao City Lights
ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWIS
MAY 2025Actions on our screens ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWISZespri, the largest kiwifruit marketer in the world, launches a 3D campaign in Callao City Lights. A fun piece showing an...
ALHAMBRA CELEBRATES ITS CENTENARY ‘UNHURRIED’ ON CIRCUITO GRAN VÍA
MAY 2025Actions on our screens ALHAMBRA CELEBRATES ITS CENTENARY ‘UNHURRIED’ ON CIRCUITO GRAN VÍATo celebrate its 100 years on the market, Alhambra beers have launched a new campaign in Circuito...
DORMINATUR WATCHES OVER OUR SLEEP IN CALLAO CITY LIGHTSS
MAY 2025Actions on our screens DORMINATUR WATCHES OVER OUR SLEEP IN CALLAO CITY LIGHTSThe pharmaceutical company Esteve has chosen our screens to announce the launch of DormiNatur Gummies Forte. The...
