OCTOBER 2022
Actions on our screens
L’ORÉAL PARIS TURNS CALLAO SQUARE INTO A SPECTACULAR BEAUTY SALON
L’Oréal Paris has carried out with the collaboration of Callao City Lights a striking action in the Plaza del Callao where popular influencers and also anonymous people could make up with the new L’Oréal Paris PRO XXL Lift mascara, which the cosmetics firm has just launched on the market. The event included the broadcasting on the outdoor screens of the Callao Cinemas of a 3D piece of the new product and several videos, recorded in situ minutes before, in which some of the participants in the action showed the spectacular results of the new mascara.
Two huge spherical tents located in the center of the square served as make-up and shooting sets. Influencers and anonymous people were made up with L’Oréal Paris PRO XXL Lift in a transparent tent and then posed in another, specifically in a set with a black background illuminated by several colored fluorescent lights. Among the influencers, we could see Sara Cisneros, Rivers, Andrea Garte, Rosario, Teresa Bass, Susana Molina or Noemimisma who aroused great expectation among the attendees.
The 3D piece projected on the screens of Callao City Lights showed the before and after application of L’Oréal Paris PRO XXL Lift, as well as a striking image of the product in three dimensions that gave the sensation of protruding from the screen.
The action, with the participation of Zenith in media management, took place on October 10 and 11, with two half-hour exclusive broadcasts each day on the screens of Callao City Lights. A large number of people queued up throughout the two days to try out the new mascara and learn a few makeup tricks along the way.
Other events in Callao City Lights
FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAO
APRIL 2024 EVENTS IN OUR SPACE FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAOCines Callao was the venue for the FC24 Virtual Championship powered by Mutua Madrid Open, a virtual...
CINES CALLAO PROTAGONIST IN RNE’S ‘CRÓNICA DE MADRID’
APRIL 2024 CCL IN THE MEDIA CINES CALLAO PROTAGONIST IN RNE'S 'CRÓNICA DE MADRID'.Our events director, Sergio Gómez, was on Radio Nacional de España 'Crónica de Madrid' to tell the details of the...
IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
MARCH 2024 EVENTS IN OUR SPACE IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
Other actions in Callao City Lights
KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS
APRIL 2024 Actions on our screens KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS With the aim of promoting its hair serum, Kérastase Genesis, a range of products to strengthen hair...
BIMBO, PURE SPECTACLE IN CALLAO
APRIL 2024 Actions on our screens BIMBO, PURE SPECTACLE IN CALLAO The curtain opens and an appetising sandwich of smoked salmon, avocado, egg and mayonnaise appears. This is the spectacular 3D...
ADIDAS PAYS TRIBUTE TO CONSUMERS AT GRAN VÍA CIRCUIT
APRIL 2024 Actions on our screensADIDAS PAYS TRIBUTE TO CONSUMERS AT GRAN VÍA CIRCUIT We gave the world an original. You gave us a thousand back. This is the legend that accompanies the new...