FEBRUARY 2022

Actions on our screens

 

L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE

 

Mercedes-Benz Fashion Week arrives in the centre of Madrid. The screens of Callao City Lights have been the stage for the leading Spanish fashion event thanks to the broadcasting of images of the “Desfila tu Valía” fashion show, an initiative promoted by L’Oréal Paris in favour of self-esteem and female empowerment. The action took place last Friday 17 February as part of the 77th edition of the event.

For more than half an hour, the outdoor screens of the Callao Cinemas showed this spectacular fashion show in which women and men wore L’Oréal Paris make-up and hairdressing, together with the designs of 11 Spanish fashion designers: Ágatha Ruiz de la Prada, Ana Locking, Corsicana, Fely Campo, Isabel Sanchís, Lola Casademunt by Maite, Odette Álvarez, Paloma Suárez, Pilar Dalbat, Reveligion and Ynésuelves.

In addition, L’Oréal Paris also broadcast advertising for several of its make-up and hairdressing lines (Elvive Hidra Hialurónico hair serum, Color Riche Intense Volumen Mate lipstick range, Pro XXL mascara, Revitalift Filler facial serum…), as well as the video ‘Stand up against street harassment’, produced by the brand. Media management was handled by Zenith.

Other events in Callao City Lights

Other actions in Callao City Lights

BIMBO, PURE SPECTACLE IN CALLAO

BIMBO, PURE SPECTACLE IN CALLAO

APRIL 2024 Actions on our screens  BIMBO, PURE SPECTACLE IN CALLAO  The curtain opens and an appetising sandwich of smoked salmon, avocado, egg and mayonnaise appears. This is the spectacular 3D...

Don't miss anything!

Don't miss anything!

Subscribe to our newsletter and you will be kept up to date with our news.

Thank you for subscribing!

Share This