MARCH 2023
Actions on our screens
LEVI’S CELEBRATES THE 150TH ANNIVERSARY OF ITS 501S AT CIRCUITO GRAN VÍA
Under the slogan ‘The best story ever’, Levi’s has launched a campaign on the 15 screens of Circuito Gran Vía to celebrate 150 years of its most iconic jeans, the 501. An action that, following the visual and narrative code of a book, tells through different pieces some of the most outstanding chapters in the history of the emblematic brand.
Like the one that tells how the 501 jeans arrived in Kingston, Jamaica, in the 70s and how Jamaica transformed them and made them its own in a unique way; the one about the young Georgian who, in 1982 and to the consternation of his surroundings, exchanged his family’s cow for a pair of 501s, or the one about an unconditional Levi’s fan who asked to be buried with his 501 jeans, a last wish that many people have passed on over the years.
Other events in Callao City Lights
GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM
APRIL 2024 EVENTS IN OUR SPACE GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM Sony Pictures once again chose us as the setting for one of its events, this time for the premiere of...
FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAO
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CINES CALLAO PROTAGONIST IN RNE’S ‘CRÓNICA DE MADRID’
APRIL 2024 CCL IN THE MEDIA CINES CALLAO PROTAGONIST IN RNE'S 'CRÓNICA DE MADRID'.Our events director, Sergio Gómez, was on Radio Nacional de España 'Crónica de Madrid' to tell the details of the...
Other actions in Callao City Lights
MUGLER SHOWS THE ‘ALIEN EFFECT’ IN CALLAO CITY LIGTHS
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ENTERPRISE FILLS THE GREAT ROAD WITH IMPOSSIBLE LANDSCAPES
APRIL 2024 Actions on our screens ENTERPRISE FILLS THE GREAT ROAD WITH IMPOSSIBLE LANDSCAPES Enterprise Mobility, the largest car hire company in the world, launches a campaign in Circuito Gran...
BURBERRY GODDESS BRINGS THE AFRICAN SAVANNAH TO THE GRAN VIA
APRIL 2024 Actions on our screens BURBERRY GODDESS BRINGS THE AFRICAN SAVANNAH TO THE GRAN VIA A woman runs barefoot through the African savannah accompanied by several lionesses. Her attitude...