MAY 2023
Actions in our screens
LACOSTE SHOWS ‘IMPOSSIBLE ENCOUNTERS’ AT CALLAO CITY LIGHTS
To celebrate its 90th anniversary, Lacoste has launched a new campaign ‘Impossible encounters’ at Callao City Lights. Three creativities in which the French firm shows different groups of people wearing its clothes in other contexts, to represent the universality of its garments. A way of showing the diversity of styles and fashions that exist and the transversality of the brand throughout its 90 years of history.
Lacoste is present in the best golf club in Miami, but also in a mini-golf course in Marseille; in the suburbs of Paris or New York, at Roland Garros and in a tennis tournament in Seoul.
The campaign was carried out by the BETC agency and the media management was done by Group M.
Other events in Callao City Lights
ATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIX
SEPTEMBER 2026360º EVENTSATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIXFormula 1 has returned to Madrid, and the Atlassian Williams F1 Team has chosen Callao...
CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONE
SEPTEMBER 2026Actions on our screens CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONEThe Formula 1 Grand Prix in Madrid is warming up in the city centre. The Williams team has...
TELEMADRID, COVERING THE PRE-EVENTS FOR OUR SUMMER FILM FESTIVAL, ORGANISED TO MARK THE CENTENARY
JULY 2026CCL IN MEDIA TELEMADRID, COVERING THE PRE-EVENTS FOR OUR SUMMER FILM FESTIVAL, ORGANISED TO MARK THE CENTENARYA cinema afternoon in the centre of Madrid! To mark our centenary, on 22 July...
Other actions in Callao City Lights
SEPHORA UNVEILS ITS NEW MASCARA AT CIRCUITO GRAN VÍA
SEPTEMBER 2026Actions on our screens SEPHORA UNVEILS ITS NEW MASCARA AT CIRCUITO GRAN VÍASephora is back on our screens! This time, to launch its new mascara: IT’S A STRETCH, offering volume and...
ATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIX
SEPTEMBER 2026360º EVENTSATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIXFormula 1 has returned to Madrid, and the Atlassian Williams F1 Team has chosen Callao...
CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONE
SEPTEMBER 2026Actions on our screens CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONEThe Formula 1 Grand Prix in Madrid is warming up in the city centre. The Williams team has...
