MAY 2023

Actions in our screens 

LACOSTE SHOWS ‘IMPOSSIBLE ENCOUNTERS’ AT CALLAO CITY LIGHTS

 

To celebrate its 90th anniversary, Lacoste has launched a new campaign ‘Impossible encounters’ at Callao City Lights. Three creativities in which the French firm shows different groups of people wearing its clothes in other contexts, to represent the universality of its garments. A way of showing the diversity of styles and fashions that exist and the transversality of the brand throughout its 90 years of history.

Lacoste is present in the best golf club in Miami, but also in a mini-golf course in Marseille; in the suburbs of Paris or New York, at Roland Garros and in a tennis tournament in Seoul.

The campaign was carried out by the BETC agency and the media management was done by Group M.

 

Other events in Callao City Lights

Other actions in Callao City Lights

BIMBO, PURE SPECTACLE IN CALLAO

BIMBO, PURE SPECTACLE IN CALLAO

APRIL 2024 Actions on our screens  BIMBO, PURE SPECTACLE IN CALLAO  The curtain opens and an appetising sandwich of smoked salmon, avocado, egg and mayonnaise appears. This is the spectacular 3D...

Don't miss anything!

Don't miss anything!

Subscribe to our newsletter and you will be kept up to date with our news.

Thank you for subscribing!

Share This