MAY 2023
Actions in our screens
LACOSTE SHOWS ‘IMPOSSIBLE ENCOUNTERS’ AT CALLAO CITY LIGHTS
To celebrate its 90th anniversary, Lacoste has launched a new campaign ‘Impossible encounters’ at Callao City Lights. Three creativities in which the French firm shows different groups of people wearing its clothes in other contexts, to represent the universality of its garments. A way of showing the diversity of styles and fashions that exist and the transversality of the brand throughout its 90 years of history.
Lacoste is present in the best golf club in Miami, but also in a mini-golf course in Marseille; in the suburbs of Paris or New York, at Roland Garros and in a tennis tournament in Seoul.
The campaign was carried out by the BETC agency and the media management was done by Group M.
Other events in Callao City Lights
CINES CALLAO, VENUE FOR THE BAZAAR WOMEN OF THE YEAR 2025 AWARDS
DECEMBER 2025EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR THE BAZAAR WOMEN OF THE YEAR 2025 AWARDSOnce again, our iconic Room 1 hosted the Bazaar Women of the Year awards ceremony, which recognises...
NACHO CANO AND JOSUÉ REYZÁBAL JOIN FORCES TO CREATE SHOWS THAT PROMOTE MADRID
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PREMIERE OF ‘LAS HIJAS DE LA CRIADA’
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Other actions in Callao City Lights
GARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA
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EBRO “CAUSES ENVY” WITH ITS NEW MODEL, ON THE GRAN VÍA CIRCUIT
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JBL AND BENSON BOONE LAUNCH CAMPAIGN IN CALLAO CITY LIGHTS
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