APRIL 2024

Actions on our screens

 

KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS

 

With the aim of promoting its hair serum, Kérastase Genesis, a range of products to strengthen hair and reduce breakage, carried out a spectacular 3D action on the screens of Callao City Lights.

The piece started with the image of the product bottle approaching the screen until it seemed to protrude from it, while several drops of serum flew around it. The 3D effect was seen again when the bottle turned on itself and opened and closed again after pouring a drop of the product.

The campaign was managed by  Publicis Apex (Zenith).

Other events in Callao City Lights

Other actions in Callao City Lights

POKÉMON INVASION IN CALLAO SQUARE

POKÉMON INVASION IN CALLAO SQUARE

NOVEMBER 2024 Actions on our screens  POKÉMON INVASION IN CALLAO SQUARE  On the occasion of the arrival of the Pokémon Gigamax in the Pokémon Go video game, the brand held a special event in...

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