SEPTEMBER 2021
Actions on our Screens
HP INTRODUCES ITS SMARTEST PRINTER
With a surprising 3D action, HP has presented its smartest printer on the screens of Callao City Lights.
In addition to printing, copying and scanning, the new HP Envy 6432e multifunction printer will take care of ordering ink as soon as it is about to run out so that it arrives at your home when you need it most. And while you’re at it, you can hand in your used cartridges for recycling.
The campaign, conceived and developed by BCN Visuals, showed the printer floating in the air as it spun on itself, ending with a full-colour photograph.
Under the slogan ‘HP+ the smartest printing solution’, the action, which was planned by PHD Media, ran for more than 5 weeks.
Other events in Callao City Lights
PREMIERE OF ‘SEEKER’ AT CINES CALLAO
MAY 2026EVENTS IN OUR SPACE PREMIERE OF ‘SEEKER’ AT CINES CALLAOScreen 1 at our cinemas was the venue chosen by Mahou-San Miguel for the premiere of ‘Seeker’, a documentary in which the athlete and...
CINES CALLAO IS ABUNDANT WITH GLAMOUR AT THE PREMIERE OF ‘THE DEVIL WEARS PRADA 2’
MAY 2025EVENTS IN OUR SPACE CINES CALLAO IS ABUNDANT WITH GLAMOUR AT THE PREMIERE OF ‘THE DEVIL WEARS PRADA 2’Disney chose our venue to host the premiere of *The Devil Wears Prada 2*, one of the...
A GALACTIC PREMIERE OF THE MANDALORIAN & GROGU AT CALLAO CINEMAS
MAY 2025EVENTS IN OUR SPACE A GALACTIC PREMIERE OF THE MANDALORIAN & GROGU AT CALLAO CINEMASThe Star Wars universe is back on the big screen! Cines Callao was the venue chosen by Disney to kick...
Other actions in Callao City Lights
MADRID CITY COUNCIL WELCOMES THE POPE ON THE GRAN VÍA
MAY 2026Actions on our screens MADRID CITY COUNCIL WELCOMES THE POPE ON THE GRAN VÍAMadrid City Council has launched an official campaign on the 15 screens of the Gran Vía Circuit to welcome Pope...
AVÈNE PRESENTS ULTRA SERUM SPF50+ AT THE CIRCUITO GRAN VÍA
MAY 2026Actions on our screens AVÈNE PRESENTS ULTRA SERUM SPF50+ AT THE CIRCUITO GRAN VÍA‘As light as a serum, as powerful as an SPF50+’. This is the slogan at the heart of the campaign that Avène...
ICÓNICA FEST FILLS THE GRAN VÍA WITH MUSIC
MAY 2026Actions on our screens ICÓNICA FEST FILLS THE GRAN VÍA WITH MUSICIcónica Santalucía Sevilla Fest has launched a campaign on the Gran Vía to announce some of the stars who will headline this...
