MARCH 2025
Actions on our screens
GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE
To promote the tools that Google and YouTube offer families to explore the Internet more safely, the company moved the popular contest ‘Pasapalabra’ to the very Plaza del Callao.
Roberto Leal, presenter of the Atresmedia program, staged a family version of the famous ‘rosco’, live and direct. The action, broadcast on one of the giant screens of the Callao Cinemas, attracted hundreds of people who gathered to enjoy the show.
The participating families became the protagonists, facing a new “rosco” with questions related to the digital world, following the dynamics of the well-known contest. The contestants appeared on the giant screen, surrounded by the emblematic ‘rosco’ of ‘Pasapalabra’, creating a festive and learning atmosphere.
This event, created by the agency Dentsu for Google, was an interactive and memorable experience.
Other events in Callao City Lights
CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDS
JUNE 2026EVENTS IN OUR SPACE CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDSGala evening at Cines Callao. Vocento chose our venue to host the first edition of the MUJERHOY Futura...
COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASS
JUNE 2026EVENTS IN OUR SPACE COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASSThere was great excitement in Madrid’s Plaza del Callao as people gathered for a unique...
CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5
JUNE 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5The world’s most famous film toys are back! Disney chose our venue to celebrate the eagerly awaited Spanish...
Other actions in Callao City Lights
BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUIT
JUNE 2026Actions on our screens BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUITTo mark Pope Leo XIV’s visit to Madrid, a number of organisations and brands have...
NESCAFÉ LATTE CAPPUCCINO: A TOUCH OF CREATIVITY, AT CALLAO CITY LIGHTS
JUNE 2026Actions on our screensNESCAFÉ LATTE CAPPUCCINO: A TOUCH OF CREATIVITY, AT CALLAO CITY LIGHTS‘At 30°C, Callao is “Latte”!’. Nescafé Latte Cappuccino turns Madrid’s heat into a clever play on...
GRAN VÍA SHOPPING DISTRICT, SHOWCASE FOR AMAZON PRIME DAYS
JUNE 2026Actions on our screensGRAN VÍA SHOPPING DISTRICT, SHOWCASE FOR AMAZON PRIME DAYSOnce again, Amazon is taking over our screens to announce its eagerly awaited Prime Days with great...
