OCTOBER 2022
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GILLETE LABS ADVERTISES WITH JOAQUÍN IN GRAN VÍA CIRCUIT USING 3D
Procter & Gamble has launched an eye-catching campaign at Circuito Gran Vía to announce the launch of Gillette Labs, the new razor with an exfoliating bar that cleanses the skin before applying the blades for an easy shave in a single pass. The campaign, which features the footballer Joaquín, the brand’s prescriber, used 3D creativity to offer a close-up of the razor.
Media management was handled by Dentsu Madrid.
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