OCTOBER 2024
Actions on our screens
FUZE TEA INVITES YOU TO TRY ITS TEA REFRESHMENT, AT CIRCUITO GRAN VÍA
Fuze Tea, Coca-Cola’s global ready-to-drink tea brand, launches a campaign in Circuito Gran Vía to invite the public to try it. With the same flavour and bottle as always, but with new branding. A 3D piece where the tea plants and the soft drink bottle itself seem to emerge from the screens. Fuze Tea has a presence in more than 90 countries and is particularly popular in the European market, especially in Germany.
The Coca-Cola Company and Nestlé’s partnership agreement for the distribution of the entire Nestea range in Spain will come to an end on 31 December. This means that the pioneering tea soft drink brand will disappear from all points of sale where the cola multinational distributes, but the Swiss drink will continue to be available.
Other events in Callao City Lights
COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASS
JUNE 2026EVENTS IN OUR SPACE COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASSThere was great excitement in Madrid’s Plaza del Callao as people gathered for a unique...
CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5
JUNE 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5The world’s most famous film toys are back! Disney chose our venue to celebrate the eagerly awaited Spanish...
PREMIERE OF ‘SEEKER’ AT CINES CALLAO
MAY 2026EVENTS IN OUR SPACE PREMIERE OF ‘SEEKER’ AT CINES CALLAOScreen 1 at our cinemas was the venue chosen by Mahou-San Miguel for the premiere of ‘Seeker’, a documentary in which the athlete and...
Other actions in Callao City Lights
BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUIT
JUNE 2026Actions on our screens BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUITTo mark Pope Leo XIV’s visit to Madrid, a number of organisations and brands have...
NESCAFÉ LATTE CAPPUCCINO: A TOUCH OF CREATIVITY, AT CALLAO CITY LIGHTS
JUNE 2026Actions on our screensNESCAFÉ LATTE CAPPUCCINO: A TOUCH OF CREATIVITY, AT CALLAO CITY LIGHTS‘At 30°C, Callao is “Latte”!’. Nescafé Latte Cappuccino turns Madrid’s heat into a clever play on...
GRAN VÍA SHOPPING DISTRICT, SHOWCASE FOR AMAZON PRIME DAYS
JUNE 2026Actions on our screensGRAN VÍA SHOPPING DISTRICT, SHOWCASE FOR AMAZON PRIME DAYSOnce again, Amazon is taking over our screens to announce its eagerly awaited Prime Days with great...



