NOVEMBER 2021
Actions on our Screens
FLOKI INU ADVERTISES FOR THE FIRST TIME IN SPAIN WITH THE PARTICIPATION OF CALLAO CITY LIGHTS
At the height of the cryptocurrency boom, Floki Inu, a new digital currency created by fans and members of the Shiba Inu community, is launching an advertising campaign in Spain, with a presence in outdoor media, including the screens of Callao City Lights.
Floki Inu was created shortly after Tesla and SpaceX CEO Elon Musk commented on Twitter that his Shiba Inu dog would be called Floki.
The cryptocurrency is being advertised these days on the outdoor screens of the Callao Cinemas with a static creative that includes the brand’s logo, a shiba inu dog dressed in a suit reminiscent of the Spanish national football team, holding a Spanish flag. The slogan: Floki is the number 1 dog in the crypto world. The campaign, which will be present at Callao City Lights between 1 and 14 November, aims to raise public awareness of the qualities of the new cryptocurrency and encourage its purchase through the website https://theflokiinu.com/.
Floki Inu is also the only crypto project officially associated with the Million Gardens Movement, headed by Elon Musk’s brother Kimbal Musk, which aims to tackle food insecurity around the world.
In addition, Floki is working on three utility projects: an NFT gaming metaverse known as Valhalla, an NFT and commodities marketplace known as FlokiPlaces, and a content/education platform known as Floki Inuversity.
Other events in Callao City Lights
CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’
APRIL 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’Once again, Callao was the scene of a fan frenzy. Hundreds of fans gathered outside our cinemas to welcome the stars of...
PREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIES
MARCH 2025EVENTS IN OUR SPACEPREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIESCines Callao was the venue chosen for the premiere of ‘Mejor vivir sin miedo’, the docuseries starring...
‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAO
MARCH 2025EVENTS IN OUR SPACE ‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAOAn afternoon of movies and comedy at Cines Callao. As expected, the...
Other actions in Callao City Lights
MUTUA MADRID OPEN MAKES ITS MARK AT CALLAO CITY LIGHTS
APRIL 2026Actions on our screensMUTUA MADRID OPEN MAKES ITS MARK AT CALLAO CITY LIGHTS‘Tennis that leaves its mark.’ A new edition of the Mutua Madrid Open is here, and the screens at Callao City...
PRIME ANNOUNCES THE FINAL SEASON OF “THE BOYS” AT CIRCUITO GRAN VÍA
APRIL 2026Actions on our screensPRIME ANNOUNCES THE FINAL SEASON OF “THE BOYS” AT CIRCUITO GRAN VÍAThe 15 screens along the Gran Vía circuit are once again the setting for a Prime campaign. On this...
CALLAO CITY LIGHTS, SHOWCASE FOR H&M’S SPRING COLLECTION
MARCH 2026Actions on our screensCALLAO CITY LIGHTS, SHOWCASE FOR H&M’S SPRING COLLECTIONH&M has once again turned to our screens to showcase its spring fashion collection. In this new...
