MARCH 2022
Actions on our screens
FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS
We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November 2019, thanks to Infinia Mobile.
The figure represents two million more impacts than last January (18 million) and nearly 3 million more than in December 2021 (17.2 million).
The target audience consisted of men and women, mostly over 26 years of age, with a medium socio-economic level and interested in technology, arts and entertainment, sports, news and society.
This new data confirms, once again, the upward trend in the number of contacts with the audience. Since the beginning of the year, we have exceeded 5 million weekly impacts, while in 2019 we never reached 4.5 million.
This can be seen from the data collected by Infinia Mobile, an audience mobility platform audited by PwC that combines SDK technology with GPS and beacons to determine specific audience data in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
JUNE 2025Events in our space WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN” Great expectation at the entrance of Cines Callao to welcome William Levy, star of “Bajo un...
CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS
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ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’
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Other actions in Callao City Lights
WARNER PARK PRESENTS ITS NEW SHOW AT CALLAO CITY LIGHTS
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JD SPORTS SENDS A MESSAGE TO GENERATION Z IN NEW CAMPAIGN
JUNE 2025Actions on our screens JD SPORTS SENDS A MESSAGE TO GENERATION Z IN NEW CAMPAIGNForever forward'. This is the claim that presides over the new campaign that JD Sports has launched on the...
ADIDAS PRESENTS THE NEW ADIZERO EVO SL AT CALLAO CITY LIGHTS
JUNE 2025Actions on our screens ADIDAS PRESENTS THE NEW ADIZERO EVO SL AT CALLAO CITY LIGHTS Adidas has once again placed its trust in our screens, this time to present the new Adizero EVO SL. These...
