MARCH 2022
Actions on our screens
FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS
We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November 2019, thanks to Infinia Mobile.
The figure represents two million more impacts than last January (18 million) and nearly 3 million more than in December 2021 (17.2 million).
The target audience consisted of men and women, mostly over 26 years of age, with a medium socio-economic level and interested in technology, arts and entertainment, sports, news and society.
This new data confirms, once again, the upward trend in the number of contacts with the audience. Since the beginning of the year, we have exceeded 5 million weekly impacts, while in 2019 we never reached 4.5 million.
This can be seen from the data collected by Infinia Mobile, an audience mobility platform audited by PwC that combines SDK technology with GPS and beacons to determine specific audience data in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
CINES CALLAO, VENUE FOR SPOTIFY PODCAST LIVE SESSIONS
OCTOBER 2026EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR SPOTIFY PODCAST LIVE SESSIONS Cines Callao was the venue chosen by Spotify to host the third edition of its Podcast Live Sessions. Over two...
MESOESTETIC MEDICAL EVENT AT CALLAO CITY LIGHTS
OCTOBER 2026EVENTS IN OUR SPACE MESOESTETIC MEDICAL EVENT AT CALLAO CITY LIGHTSAround 300 medical professionals from around the world gathered at the event organised by mesoestetic® in our cinemas...
L’ORÉAL PARIS TURNS CALLAO INTO A CATWALK WITH THE LIVE BROADCAST OF LE DÉFILÉ
OCTOBER 2026Actions on our screens L'ORÉAL PARIS TURNS CALLAO INTO A CATWALK WITH THE LIVE BROADCAST OF LE DÉFILÉL’Oréal Paris transforms Callao into a huge urban catwalk with the live broadcast of...
Other actions in Callao City Lights
MOVISTAR SWAP INVITES US TO TRY OUT THE IPHONE 18 PRO AT CALLAO CITY LIGHTS
OCTOBER 2026 ACTIONS ON OUR SCREENSMOVISTAR SWAP INVITES US TO TRY OUT THE IPHONE 18 PRO AT CALLAO CITY LIGHTS‘Hand in your current iPhone and pay in up to 16 instalments’. This is Movistar’s...
CALLAO CITY LIGHTS, THE SETTING FOR THE NEW RENAULT CLIO CAMPAIGN
OCTOBER 2026 Actions on our screens CALLAO CITY LIGHTS, THE SETTING FOR THE NEW RENAULT CLIO CAMPAIGNA new campaign from a car manufacturer is now on our screens. Renault is kicking off...
L’ORÉAL PARIS TURNS CALLAO INTO A CATWALK WITH THE LIVE BROADCAST OF LE DÉFILÉ
OCTOBER 2026Actions on our screens L'ORÉAL PARIS TURNS CALLAO INTO A CATWALK WITH THE LIVE BROADCAST OF LE DÉFILÉL’Oréal Paris transforms Callao into a huge urban catwalk with the live broadcast of...
