MARCH 2022
Actions on our screens
FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS
We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November 2019, thanks to Infinia Mobile.
The figure represents two million more impacts than last January (18 million) and nearly 3 million more than in December 2021 (17.2 million).
The target audience consisted of men and women, mostly over 26 years of age, with a medium socio-economic level and interested in technology, arts and entertainment, sports, news and society.
This new data confirms, once again, the upward trend in the number of contacts with the audience. Since the beginning of the year, we have exceeded 5 million weekly impacts, while in 2019 we never reached 4.5 million.
This can be seen from the data collected by Infinia Mobile, an audience mobility platform audited by PwC that combines SDK technology with GPS and beacons to determine specific audience data in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY)
DECEMBER 2024 Events in our space CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY) Cines Callao was the setting for the premiere of ‘El año del relevo’, a documentary...
JOAQUÍN CORTÉS, PROTAGONIST AT RED FUN EXPERIENCES EVENT
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OCO, THE SHOW’ FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS
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Other actions in Callao City Lights
LOTERIAS PROMOTES ITS CHRISTMAS RAFFLE AT CIRCUITO GRAN VÍA
DECEMBER 2024 Actions on our screens LOTERIAS PROMOTES ITS CHRISTMAS RAFFLE AT CIRCUITO GRAN VÍAThe characteristic lottery hype comes to the screens of Circuito Gran Vía to announce once again this...
H&M CELEBRATES LOVE AT GRAN VÍA CIRCUIT
DECEMBER 2024 Actions on our screens H&M CELEBRATES LOVE AT GRAN VÍA CIRCUITAn ode to love in all its versions. This is the new campaign that H&M has launched in Circuito Gran Vía to...
JD SPORTS CELEBRATES THE ROLE OF THE FAMILY AT CIRCUITO GRAN VÍA
DECEMBER 2024 Actions on our screens JD SPORTS CELEBRATES THE ROLE OF THE FAMILY AT CIRCUITO GRAN VÍAAna Mena and Omar Montes star in ‘Familia’, the campaign that the JD Sports shop has just...
