MARCH 2022
Actions on our screens
FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS
We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November 2019, thanks to Infinia Mobile.
The figure represents two million more impacts than last January (18 million) and nearly 3 million more than in December 2021 (17.2 million).
The target audience consisted of men and women, mostly over 26 years of age, with a medium socio-economic level and interested in technology, arts and entertainment, sports, news and society.
This new data confirms, once again, the upward trend in the number of contacts with the audience. Since the beginning of the year, we have exceeded 5 million weekly impacts, while in 2019 we never reached 4.5 million.
This can be seen from the data collected by Infinia Mobile, an audience mobility platform audited by PwC that combines SDK technology with GPS and beacons to determine specific audience data in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
CINES CALLAO IS ABUNDANT WITH GLAMOUR AT THE PREMIERE OF ‘THE DEVIL WEARS PRADA 2’
MAY 2025EVENTS IN OUR SPACE CINES CALLAO IS ABUNDANT WITH GLAMOUR AT THE PREMIERE OF ‘THE DEVIL WEARS PRADA 2’Disney chose our venue to host the premiere of *The Devil Wears Prada 2*, one of the...
A GALACTIC PREMIERE OF THE MANDALORIAN & GROGU AT CALLAO CINEMAS
MAY 2025EVENTS IN OUR SPACE A GALACTIC PREMIERE OF THE MANDALORIAN & GROGU AT CALLAO CINEMASThe Star Wars universe is back on the big screen! Cines Callao was the venue chosen by Disney to kick...
STARBUCKS BRINGS ITS PARTNERS TOGETHER AT CALLAO CITY LIGHTS
MAY 2026EVENTS IN OUR SPACE STARBUCKS BRINGS ITS PARTNERS TOGETHER AT CALLAO CITY LIGHTSStarbucks, the world’s leading coffee roaster and retailer and a brand operated by Alsea in Spain since 2018,...
Other actions in Callao City Lights
MADRID CITY COUNCIL WELCOMES THE POPE ON THE GRAN VÍA
MAY 2026Actions on our screens MADRID CITY COUNCIL WELCOMES THE POPE ON THE GRAN VÍAMadrid City Council has launched an official campaign on the 15 screens of the Gran Vía Circuit to welcome Pope...
AVÈNE PRESENTS ULTRA SERUM SPF50+ AT THE CIRCUITO GRAN VÍA
MAY 2026Actions on our screens AVÈNE PRESENTS ULTRA SERUM SPF50+ AT THE CIRCUITO GRAN VÍA‘As light as a serum, as powerful as an SPF50+’. This is the slogan at the heart of the campaign that Avène...
ICÓNICA FEST FILLS THE GRAN VÍA WITH MUSIC
MAY 2026Actions on our screens ICÓNICA FEST FILLS THE GRAN VÍA WITH MUSICIcónica Santalucía Sevilla Fest has launched a campaign on the Gran Vía to announce some of the stars who will headline this...
