APRIL 2024
Actions on our screens
ENTERPRISE FILLS THE GREAT ROAD WITH IMPOSSIBLE LANDSCAPES
Enterprise Mobility, the largest car hire company in the world, launches a campaign in Circuito Gran Vía to communicate its brand values. Made up of 3 different creatives, the action emphasises the company’s objective of connecting people, bearing in mind the needs of each customer and the future of mobility.
And to illustrate these messages, the campaign shows the image of a person next to a vehicle in impossible environments, where the sky is a motorway where vehicles circulate, the landscape of a city or the road an infinite road of curves on the side of a mountain. Media management was handled by IPG Mediabrands.
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STARBUCKS BRINGS ITS PARTNERS TOGETHER AT CALLAO CITY LIGHTS
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Other actions in Callao City Lights
CALVIN KLEIN’S EUPHORIA AND ROSALÍA INVITE AUDIENCES TO SHOW THEIR MOST SENSUAL SIDE AT CALLAO CITY LIGHTS
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NESPRESSO LAUNCHES VERTUO UP WITH DUA LIPA ON GRAN VÍA
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GRAN VIA CIRCUIT, VENUE FOR THE 50TH ANNIVERSARY OF THE GOLF GTI
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