APRIL 2024
Actions on our screens
ENTERPRISE FILLS THE GREAT ROAD WITH IMPOSSIBLE LANDSCAPES
Enterprise Mobility, the largest car hire company in the world, launches a campaign in Circuito Gran Vía to communicate its brand values. Made up of 3 different creatives, the action emphasises the company’s objective of connecting people, bearing in mind the needs of each customer and the future of mobility.
And to illustrate these messages, the campaign shows the image of a person next to a vehicle in impossible environments, where the sky is a motorway where vehicles circulate, the landscape of a city or the road an infinite road of curves on the side of a mountain. Media management was handled by IPG Mediabrands.
Other events in Callao City Lights
TELEMADRID, COVERING THE PRE-EVENTS FOR OUR SUMMER FILM FESTIVAL, ORGANISED TO MARK THE CENTENARY
JULY 2026CCL IN MEDIA TELEMADRID, COVERING THE PRE-EVENTS FOR OUR SUMMER FILM FESTIVAL, ORGANISED TO MARK THE CENTENARYA cinema afternoon in the centre of Madrid! To mark our centenary, on 22 July...
AY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMA
JULY 2026EVENTS IN OUR SPACEAY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMALast Thursday, 2 July, Cines Callao once again brought one of Madrid’s...
THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO
JUNE 2026EVENTS IN OUR SPACE THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAOMovistar Plus chose our venue to host the premiere of ‘La más grande’, a four-part docuseries on the life and legacy...
Other actions in Callao City Lights
OZUNA PREMIERES ‘ZIZI’ WITH OMAR COURTZ ON THE SCREENS AT CALLAO CITY LIGHTS
AUGUST 2026Actions on our screens OZUNA PREMIERES ‘ZIZI’ WITH OMAR COURTZ ON THE SCREENS AT CALLAO CITY LIGHTSTo mark the release of “ZIZI”, his new track featuring Omar Courtz, Ozuna has chosen the...
SORIA PROMOTES ITSELF AS A DESTINATION FOR WATCHING THE ECLIPSE AT CALLAO CITY LIGHTS
JULY 2026Actions on our screensSORIA PROMOTES ITSELF AS A DESTINATION FOR WATCHING THE ECLIPSE AT CALLAO CITY LIGHTS‘Soria: a front-row seat for the eclipse’. To mark the solar eclipse on 12 August,...
CINES CALLAO TURNED PLAZA DEL CALLAO INTO AN OUTDOOR SUMMER CINEMA TO CELEBRATE ITS 100TH ANNIVERSARY WITH MADRID
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