APRIL 2024
Actions on our screens
ENTERPRISE FILLS THE GREAT ROAD WITH IMPOSSIBLE LANDSCAPES
Enterprise Mobility, the largest car hire company in the world, launches a campaign in Circuito Gran Vía to communicate its brand values. Made up of 3 different creatives, the action emphasises the company’s objective of connecting people, bearing in mind the needs of each customer and the future of mobility.
And to illustrate these messages, the campaign shows the image of a person next to a vehicle in impossible environments, where the sky is a motorway where vehicles circulate, the landscape of a city or the road an infinite road of curves on the side of a mountain. Media management was handled by IPG Mediabrands.
Other events in Callao City Lights
THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO
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CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDS
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COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASS
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Other actions in Callao City Lights
CIRCUITO GRAN VÍA SEES ITS IMPRESSIONS NUMBERS RISE BY 8% IN THE FIRST HALF OF 2026
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LAST CHANCE TO TRAVEL WITH WIZZ AIR FROM CALLAO AND LOPE DE VEGA!
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PRIDE IS ALSO CELEBRATED ON THE SCREENS OF CALLAO CITY LIGHTS
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