APRIL 2024
Actions on our screens
ENTERPRISE FILLS THE GREAT ROAD WITH IMPOSSIBLE LANDSCAPES
Enterprise Mobility, the largest car hire company in the world, launches a campaign in Circuito Gran Vía to communicate its brand values. Made up of 3 different creatives, the action emphasises the company’s objective of connecting people, bearing in mind the needs of each customer and the future of mobility.
And to illustrate these messages, the campaign shows the image of a person next to a vehicle in impossible environments, where the sky is a motorway where vehicles circulate, the landscape of a city or the road an infinite road of curves on the side of a mountain. Media management was handled by IPG Mediabrands.
Other events in Callao City Lights
CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’
APRIL 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’Once again, Callao was the scene of a fan frenzy. Hundreds of fans gathered outside our cinemas to welcome the stars of...
PREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIES
MARCH 2025EVENTS IN OUR SPACEPREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIESCines Callao was the venue chosen for the premiere of ‘Mejor vivir sin miedo’, the docuseries starring...
‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAO
MARCH 2025EVENTS IN OUR SPACE ‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAOAn afternoon of movies and comedy at Cines Callao. As expected, the...
Other actions in Callao City Lights
CALLAO CITY LIGHTS, SHOWCASE FOR H&M’S SPRING COLLECTION
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THE SCREENS AT THE CINEMAS IN CALLAO AND AT THE LOPE DE VEGA AND COLISEUM THEATERS ARE TURNING OFF FOR THE PLANET
MARCH 2026Actions on our screensTHE SCREENS AT THE CINEMAS IN CALLAO AND AT THE LOPE DE VEGA AND COLISEUM THEATERS ARE TURNING OFF FOR THE PLANETOnce again this year, we have joined WWF’s Earth Hour...
STUNNING 3D DISPLAY OF ZADIG L’INTENSE AT CALLAO CITY LIGHTS
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