MARCH 2024
Actions on our screens
CIRCUITO GRAN VIA: MORE THAN 654 MILLION IMPACTS BY 2023
Gran Vía Circuit: more than 654 million impacts in 2023
The number of impressions achieved by our screens continues to increase. In 2023, Circuito Gran Vía (Cines Callao, Teatro Rialto, Teatro Lope de Vega y Teatro Coliseum) managed to exceed 654 million impacts, being the 50th week, from 11 to 17 December (before Christmas), the week with the highest number of impacts, almost 18 million, according to data provided by Inspide. In terms of quarters, the most successful was the last quarter of the year, with almost 200 million impressions.
In terms of national impacts, week 50 was once again the most outstanding (13.3 million impressions), and in terms of international impacts, week 17, before the May 1st long weekend, was the week with the highest number of impressions: more than 6.5 million.
Cines Callao
On the other hand, the screens of Cines Callao managed to exceed 269 million impacts in 2023, with the 41st week, from 9 to 15 October (El Pilar long weekend), being the most outstanding, with more than 7 million impressions. The most prolific quarter was also the last of the year, with over 76 million impacts.
Other events in Callao City Lights
CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE
DECEMBER 2025EVENTS IN OUR SPACECALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCEOur venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and...
CINES CALLAO, VENUE FOR THE BAZAAR WOMEN OF THE YEAR 2025 AWARDS
DECEMBER 2025EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR THE BAZAAR WOMEN OF THE YEAR 2025 AWARDSOnce again, our iconic Room 1 hosted the Bazaar Women of the Year awards ceremony, which recognises...
NACHO CANO AND JOSUÉ REYZÁBAL JOIN FORCES TO CREATE SHOWS THAT PROMOTE MADRID
DECEMBER 2025EVENTS IN OUR SPACE NACHO CANO AND JOSUÉ REYZÁBAL JOIN FORCES TO CREATE SHOWS THAT PROMOTE MADRIDNacho Cano, musician, composer and producer, and Josué Reyzábal, CEO of Cines Callao,...
Other actions in Callao City Lights
CALLAO CITY LIGHTS AND GRAN VÍA CIRCUIT, SHOWCASE FOR NATIONAL AND INTERNATIONAL BRANDS IN 2025
DECEMBER 2025Actions on our screensCALLAO CITY LIGHTS AND GRAN VÍA CIRCUIT, SHOWCASE FOR NATIONAL AND INTERNATIONAL BRANDS IN 2025 We begin the year with some of the campaigns we have displayed on...
GARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA
DECEMBER 2025Actions on our screensGARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA Circuito Gran Vía has been chosen by Garmin to promote its collection of smartwatches this...
EBRO “CAUSES ENVY” WITH ITS NEW MODEL, ON THE GRAN VÍA CIRCUIT
DECEMBER 2025Actions on our screensEBRO “CAUSES ENVY” WITH ITS NEW MODEL, ON THE GRAN VÍA CIRCUIT ‘Ebro con envidia de serie’ (Ebro with envy as standard) is the slogan for the campaign for the new...
