CALLAO CITY LIGHTS FILLS THE CENTRE OF MADRID WITH HEARTS

We start 2024 with a great novelty: the possibility of creating simulated outdoor advertising pieces that, for the first time in Spain, will be linked to advertising screens. A new service that we will offer with the help of Maramura, who will be in charge of the design and creation of the pieces.

This type of advertising is possible thanks to CGI (Computer-Generated Imagery) technology, which makes it possible to generate very realistic and noticeable computer images that are highly attractive to audiences. In our case, the creatives will apparently emerge from the outdoor screens of the Callao Cinemas, giving rise to spectacular advertising actions that will go viral on social networks. Callao City Lights will offer this service as an added value to the campaigns shown on the outdoor screens of the Callao Cinemas.

This is the first time that an exclusive retailer in Spain offers the possibility of surprising the audience with actions of this type using their screens as a support (in a simulated way), as so far they had only been exhibited in our country associated with buildings or public places in the cities.

Maramura was already working with Callao City Lights in the design of 3D actions for the 15 large-format digital screens that the company markets under the brand name Circuito Gran Vía.