CALLAO CITY LIGHTS DIGITAL SCREEN IMPRESSIONS INCREASE BY 132%.

APRIL 2021

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CALLAO CITY LIGHTS DIGITAL SCREEN IMPRESSIONS INCREASE BY 132%

The Callao City Lights digital advertising screens continue to increase their number of impressions and audience figures. During the month of March, they achieved more than 9.4 million impacts, 132% more than in the previous month, when they reached 4 million. Moreover, during this period, the audience doubled from 1 million users in February to 2 million in March.

This was a month in which the audience was made up of men (52.5%) and women (47.5%), mostly aged between 26 and 40, with an average economic level, and interested in sports, art, society, news and health.

Data for the first quarter of 2021

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