ASUS OPENS THE DOORS TO THE GAMER UNIVERSE AT CALLAO CITY LIGHTS

The screens of Callao City Lights open to give way to the latest ASUS launch: the new ASUS ROG Strix Scar G513. A latest generation laptop for the most demanding public, gamers.

The brand has launched a spectacular 3D campaign on the outdoor supports of the Callao Cinemas in which two steel doors open to take us into the world of videogames. A universe represented in this case with the image of the new laptop of the range floating in a futuristic city. The piece ends with the surprising appearance of a robotic black panther which, thanks to the 3D effect, seems to jump out of the screens. A nod to the logo of ROG, the ASUS division specialising in the world of gaming, which represents the eye of a feline.

The action, conceived and developed by BCN Visuals specifically for the Callao City Lights screens, will run from 13 to 28 December. Manifiesto, ASUS’ media agency, has been in charge of planning the action.

Fantasy or reality?

“Spectacular actions like this demonstrate the great possibilities that 3D creativity offers on large format outdoor screens such as ours. Even more so when they are located in the most visited square in Spain, as in this case”, says Gorka Pagazaurtundua, commercial director of Callao City Lights.

According to Eric Sas, founder and creative director of BCN Visuals, “bringing together the technology of Asus and Republic of Gamers (ROG) with the graphics and visual effects of BCN Visuals has been the perfect combination for a spectacular result. We have recreated a video game world that literally leaps into the ordinary world. Is it fantasy or reality? Our goal is always to surprise the viewer and thanks to ROG’s idea we have brought our 3D to life so that it doesn’t go unnoticed”.

Republic of Gamers (ROG) is a sub-brand of ASUS, established in 2006, dedicated to creating the world’s best gaming hardware and software. ROG offers a full range of innovative products known for their performance and quality.

The ASUS ROG Strix G Advantage Edition (G513) is the world’s first gaming notebook equipped with the new AMD Radeon™ RX 6800M GPU and AMD Ryzen™ 9 5900HX CPU. It’s armed with a thoughtful selection of features that help harness the full performance potential of this advanced component. ROG’s intelligent cooling takes the performance of the ROG Strix G Advantage Edition notebook to the next level so gamers can compete at the highest level of performance and have an incredibly productive multitasking environment.