DECEMBER 2022
Actions on our Screens
ANDORRA IS PROMOTED AS AN ATYPICAL TOURIST DESTINATION ON THE GRAN VÍA CIRCUIT
Turismo de Andorra (Visitandorra) has chosen the Circuito Gran Vía screens to promote the country as a winter tourist destination.
Under the slogan ‘Atypical Andorra’, the organisation proposes to let yourself be carried away by the most atypical side of everyone and make plans to visit Andorra this winter. To do so, it has launched a campaign with three different creatives, inviting you to enjoy Andorra with your family, skiing or simply strolling around and choosing from the multitude of Christmas plans that this land has to offer.
Media management has been handled by Carat (Dentsu). The campaign will be shown on the screens of Cines Callao and the Lope de Vega, Coliseum and Rialto theatres from 12 to 25 December.
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