APRIL 2021
Actions on our Screens
AMAZON’S ‘TOM CLANCY’S WITHOUT REMORSE’ OPENS IN 3D AT CALLAO CITY LIGHTS
Amazon Prime Video, on the occasion of the premiere of ‘TOM CLANCY’S WITHOUT REMORSE’, presents on the screens of Callao City Lights the spectacular 3D campaign developed by BCN Visuals.
Amazon Prime Video‘s action thriller starring Michael B. Jordan has surprised the audience in Callao with an eye-catching 3D creativity.
Using explosions and flares accompanied by debris that seems to come out of the screens, and a helicopter that seems to take body protruding from the supports, the campaign has left all the passers-by in the Plaza del Callao and Gran Vía in Madrid speechless.
The outdoor advertising campaign on the Callao City screens exceeded 2 million advertising impacts in one week and reached 1 million unique users.
Other events in Callao City Lights
COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASS
JUNE 2026EVENTS IN OUR SPACE COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASSThere was great excitement in Madrid’s Plaza del Callao as people gathered for a unique...
CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5
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MAY 2026EVENTS IN OUR SPACE PREMIERE OF ‘SEEKER’ AT CINES CALLAOScreen 1 at our cinemas was the venue chosen by Mahou-San Miguel for the premiere of ‘Seeker’, a documentary in which the athlete and...
Other actions in Callao City Lights
BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUIT
JUNE 2026Actions on our screens BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUITTo mark Pope Leo XIV’s visit to Madrid, a number of organisations and brands have...
NESCAFÉ LATTE CAPPUCCINO: A TOUCH OF CREATIVITY, AT CALLAO CITY LIGHTS
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GRAN VÍA SHOPPING DISTRICT, SHOWCASE FOR AMAZON PRIME DAYS
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