JUNE 2026

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ALE-HOP PAYS TRIBUTE TO THE PAPAL VISIT ON THE GRAN VÍA CIRCUIT

Brands are quick to jump on the bandwagon and, whenever the opportunity arises, they try to tie in with major events to capture the public’s attention. To coincide with the Pope’s visit to Madrid, Ale-Hop has launched a 3D display on the Gran Vía, where the cow that serves as the chain’s mascot seems to be leaping off the screen. The slogan: ‘Habemus Ale-Hop muuuuy cerca de aquí’ (We have Ale-Hop very close by), a charming reinterpretation of the phrase used in the official announcement of the new pontiff.

Other events in Callao City Lights

Other actions in Callao City Lights

ESIC INVITES US TO MAKE MATCH AT CALLAO CITY LIGHTS

ESIC INVITES US TO MAKE MATCH AT CALLAO CITY LIGHTS

OCTOBER 2026 ACTIONS ON OUR SCREENSESIC INVITES US TO MAKE MATCH AT CALLAO CITY LIGHTS“Life is full of choices. Yours starts here.” This is the message behind the new campaign that ESIC University...

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