MAY 2022

Actions on our Screens

ADIDAS PAYS TRIBUTE TO REAL MADRID’S CHAMPIONS LEAGUE SUCCESS

Nothing is impossible. Adidas celebrates Real Madrid’s progression to the Champions League final with a creative in the context of Callao City Lights. The Merengue team managed to turn the scoreline around in the last minutes of the semi-final of the competition against Manchester City. A feat that the sports brand wanted to celebrate by associating it with the slogan that has presided over its advertising for years.
Round of 16, impossible. Quarter-finals, impossible. Semi-finals, impossible. #ImpossibleIsNothing’. So reads the piece created for the occasion, presided over by the image of a jubilant Benzema after scoring a goal.

GroupM media management.

Other events in Callao City Lights

Other actions in Callao City Lights

BIMBO, PURE SPECTACLE IN CALLAO

BIMBO, PURE SPECTACLE IN CALLAO

APRIL 2024 Actions on our screens  BIMBO, PURE SPECTACLE IN CALLAO  The curtain opens and an appetising sandwich of smoked salmon, avocado, egg and mayonnaise appears. This is the spectacular 3D...

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