APRIL 2024

Actions on our screens

ADIDAS PAYS TRIBUTE TO CONSUMERS AT GRAN VÍA CIRCUIT

 

We gave the world an original. You gave us a thousand back.

This is the legend that accompanies the new campaign that Adidas has just launched on the screens of Circuito Gran Vía. A tribute to the consumers who have been using their footwear and sportswear for decades.

The action consists of two pieces showing a street full of people where we witness different scenes: a group of friends having a drink on a terrace, an old couple playing chess, two girls chatting? In one of the creatives, the sequence revolves around a young man who enters the shot on a skateboard, and in the other, around another who runs to meet a group of friends. Almost all of them are wearing Adidas Original clothing and shoes.

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