SEPTEMBER 2022

Actions on our Screens

CALLAO CITY LIGHTS, SCENE OF THE FIRST 3D CAMPAIGN OF ‘THE LION KING’.

On the occasion of the premiere of the new season of the musical ‘The Lion King’ at the Lope de Vega Theatre, the musical production company Stage Entertainment has launched a spectacular 3D campaign on the outdoor screens of Cines Callao and the aforementioned theatre, all of them marketed by Callao City Lights, the first of its kind to promote this show.

Starring Rafiki, one of the musical’s most iconic main characters, the piece shows the image of actress Lindiwe Mkhize, who plays the character in the show, smiling and holding her hand to her heart as a greeting to passers-by in the area. The 3D effect is produced especially when the character stretches her arm outwards before bringing it to her chest, giving the impression that it is sticking out from the screens.

The 3D campaign, which has been designed by RGB Corp., is supported by the usual self-promotion of this show on the screens of the Teatro Lope de Vega in Madrid, where it has been performed with great success since 2011.

The action can be seen at Callao City Lights and the Lope de Vega Theatre for three weeks, from 12 September to 2 October.

Other events in Callao City Lights

SUCCESSFUL LETRAME AWARDS GALA AT CALLAO CINEMAS

SUCCESSFUL LETRAME AWARDS GALA AT CALLAO CINEMAS

MAY 2024 EVENTS IN OUR SPACE  SUCCESSFUL LETRAME AWARDS GALA AT CALLAO CINEMASCines Callao was the venue chosen by the Letrame Group, a publishing company from Ejido specialising in self-publishing,...

IMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTS

IMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTS

MAY 2024EVENTS IN OUR SPACEIMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTSTurn your event into an amazing immersive experience thanks to the Video Mapping system incorporated in our Room 1. A...

Other actions in Callao City Lights

MAYBELLINE HAS FIREWORKS IN THE CALLAO SQUARE

MAYBELLINE HAS FIREWORKS IN THE CALLAO SQUARE

JUNE 2024Actions on our screensMAYBELLINE HAS FIREWORKS IN THE CALLAO SQUARE  On the occasion of the launch of the new Lash Sensational Firework mascara, Maybelline launches a spectacular 3D...

‘BRIDGERTONS’ ARRIVE AT GRAN VÍA CIRCUIT

‘BRIDGERTONS’ ARRIVE AT GRAN VÍA CIRCUIT

JUNE 2024Actions on our screens'BRIDGERTONS' ARRIVE AT GRAN VÍA CIRCUIT  Netflix has chosen our screens to promote the premiere of the third season of  ‘Bridgerton’, the famous American romantic...

Don't miss anything!

Don't miss anything!

Subscribe to our newsletter and you will be kept up to date with our news.

Thank you for subscribing!

Share This