NOVEMBER 2020
Actions on our Screens
3D ARRIVES TO THE OUTDOOR MEDIA IN SPAIN WITH CALLAO CITY LIGHTS AND BCN VISUALS
The outdoor screens of Callao Cinemas come to life. The outdoor screens of Callao Cinemas come to life generating an unprecedented visual experience in the Spanish exterior advertising.
Callao City Lights has reached an agreement with the company BCN Visuals to offer its clients the possibility of carrying out 3D actions on the exterior screens of Callao Cinemas. An innovation that will revolutionize outdoor advertising in Spain, bringing greater visibility, engagement and ROI to the campaigns. And an opportunity for brands to create spectacular digital experiences that captivate the consumer, playing with the feeling of depth of the images.
Thanks to the BCN Visuals work, the Callao City Lights’ screens will come to life generating attractive visual experiences with an unprecedented impact in Spain.
The creative pieces will be adapted to the change in light throughout the day, so the viewer can appreciate all the spectacularity of the images without missing any detail, whether by day or by night. Likewise, different animations can be made on each of the two screens, without synchronization needed, which significantly increases the creative possibilities of the campaigns.
“We are very proud to have this innovation in content design on our screens, which will allow brands to connect with the consumer in an enormously impressive way. Once again, we are at the forefront of technology, in this case with the 3D image, which allows us to generate never-before-seen creativity in Spain and boost its viralisation on social networks,” said Gorka Pagazaurtundua, Commercial Director of Callao City Lights.
“We were dedicated to the production of visual effects for the film industry, and we have taken a leap forward by focusing all our efforts and knowledge on outdoor advertising, transforming the messages of our brands into authentic ‘cinema’ advertisements. With the creative work that we do at BCN Visuals, we manage to give shape to the brand’s objectives, creating an expectation and experience without equal, achieving an enormous communicative efficiency that is incomparable and difficult to forget”, says Eric Sas, co-founder of BCN Visuals.
BCN Visuals is a company that specialises in creating content and experiences for all types of digital media. It has carried out work that has been seen in the United States and Asia, and now comes to Europe, to the advertising sector with Callao City Ligths.
Other events in Callao City Lights
CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS
JUNE 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS SETTING FOR THE IV NATIONAL PLASTIC RECYCLING CONGRESS The 4th edition of the National Plastic Recycling Congress organised by ANARPLA (the only...
ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’
JUNE 2025Events in our space ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF 'MATICES' SkyShowTime chose our venue once again, this time to celebrate the premiere of the series “Matices”, a...
GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’
JUNE 2025Events in our spaceGLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’New HBO Max premiere at Callao Cinemas. The platform previewed in our space the third season of ‘And...
Other actions in Callao City Lights
ADIDAS PRESENTS THE NEW ADIZERO EVO SL AT CALLAO CITY LIGHTS
JUNE 2025Actions on our screens ADIDAS PRESENTS THE NEW ADIZERO EVO SL AT CALLAO CITY LIGHTS Adidas has once again placed its trust in our screens, this time to present the new Adizero EVO SL. These...
CAIXABANK SHOWS ITS SUPPORT FOR THE SPANISH TEAM IN THE WOMEN’S EUROBASKET
JUNE 2025Actions on our screens CAIXABANK SHOWS ITS SUPPORT FOR THE SPANISH TEAM IN THE WOMEN'S EUROBASKET‘New generation, same values. Our story begins.’ This is the tagline for the campaign that...
BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTS
JUNE 2025Actions on our screens BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTSBugaboo, the Dutch firm specialising in baby products, launches a campaign on the outdoor screens of Callao...