DOOH RECOMMENDATIONS
TIPS DOOH
Maximize the power of your Dooh campaign. Keep the following tips in mind when developing your creative to help your campaign make the most of the digital outdoor medium.
1. RECOGNIZABLE BRAND
2. CLEAR AND CONCISE MESSAGE
3. BRAND AND LOGO
4. TYPOGRAPHY
5. DYNAMIC CREATIVITIES
6. POWERFUL IMAGES
7. VIVID COLORS
8. OPTIMIZES SCREEN TIME
9. DIVIDE YOUR MESSAGES
10. NO AUDIO SCREENS
3D CREATIVITIES
1. RECOGNIZABLE BRAND
The digital impact is in seconds, so the product/brand must be easily seen and recognized.
2. CLEAR AND CONCISE MESSAGE
In general, less is more. Seek clarity in expressing your advertising message by using simple, concise, understandable and accessible language. Achieve an immediate impact by using a 6/7 word claim.
3. BRAND AND LOGO
It is mandatory to incorporate the advertiser’s logo in the creative. It must be visible, large and recognizable, and remain on screen as long as possible.
4. TYPOGRAPHY
It is important to use simple typographies, of adequate size for visibility at a minimum distance of about 7m, highlighting in bold the main data and respecting the spaces between letters. All these characteristics increase the legibility of the message and enhance brand recall.
5. DYNAMIC CREATIVITIES
Video creatives attract the audience’s attention much more than static creatives. Include subtle movements so as not to saturate the audience.
Allowing creative elements to move between screens increases the impact on the audience, provides a sense of depth, size and three dimensionality.
6. POWERFUL IMAGES
Use powerful images that attract all eyes. Multiply brand recall by taking advantage of the possibilities of the digital media, the context and the moment of impact. It is recommended to place the logo/text at the top of the screens for greater visibility.
7. VIVID COLORS
It is advisable to use vibrant and contrasting colors for creatives such as turquoise, yellow, magenta, orange, green and purple. These are primary and secondary colors, which attract the audience’s attention due to their striking tonality.
Remember that from dusk to dusk, white and light creatives, due to their high contrast, offer great visibility on screen.
In addition, the brightness of the screen automatically adjusts to the brightness of the environment in real time to increase the visibility of the pieces.
8. OPTIMIZES SCREEN TIME
Creatives are normally 10 seconds long, so for maximum visibility, it is recommended that the animation shows the advertised item or service for at least 3 seconds on screen.
9. DIVIDE YOUR MESSAGES
Create multiple creatives that are broadcast alternately to reflect different campaign messages. You can send us a maximum of 6 different materials in an F1, 3 different materials in an F2 and 2 different materials in an F3 per screen.
10. NO AUDIO SCREENS
The screens are not equipped with sound, so if the creativity shows a dialogue on the screen, it must be subtitled to avoid loss of information.
3D CREATIVITIES
Framing the creative content by using thick frames, allowing the elements of the piece to protrude from the frame, making use of light and shadow, playing with different planes and vanishing points… allows to enhance the sensation of depth.
