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Do you want your advertisement to be the most viewed in Madrid? Be seen in the most viewed circuit in Spain. Find out more without obligation.
Contact Us
Do you want your advertising to be displayed in the busiest square in Spain?. The most spectacular digital screens in Spain are waiting for you. Find out more now!
THE HEART OF MADRID!
CIRCUITO GRAN VÍA, THE LARGEST LARGE-FORMAT DIGITAL CIRCUIT IN URBAN ENVIRONMENTS IN SPAIN
Circuito Gran Vía, the best support for your advertising in the center of Madrid, revolutionizes again the DOOH in Spain.
Introducing the first urban circuit of large format digital screens. Four key locations in the heart of Madrid: the Callao Cinemas, presiding over the most visited square in Spain, and very close to them, the Coliseum, Lope de Vega and Rialto theaters, in the emblematic Gran Via in Madrid. One of the busiest areas of the capital, thanks to its commercial, tourist and entertainment attractions.
THE HEART OF MADRID!
CIRCUITO GRAN VÍA, THE LARGEST LARGE-FORMAT DIGITAL CIRCUIT IN URBAN ENVIRONMENTS IN SPAIN
Circuito Gran Vía, the best support for your advertising in the center of Madrid, revolutionizes again the DOOH in Spain.
Introducing the first urban circuit of large format digital screens. Four key locations in the heart of Madrid: the Callao Cinemas, presiding over the most visited square in Spain, and very close to them, the Coliseum, Lope de Vega and Rialto theaters, in the emblematic Gran Via in Madrid. One of the busiest areas of the capital, thanks to its commercial, tourist and entertainment attractions.
OUTDOOR ADVERTISING, IMPACT AND INTERACTIVITY
The best image quality in the most emblematic theatrical facades in the heart of Madrid.
ADVERTISE ON CIRCUITO GRAN VÍA
Our audience keeps growing!
+12%
advertising impacts
2025 vs. 2024.
+2,4
million
impacts/day
+16,8
million
impacts/week
The number of DOOH impacts registered by the Gran Vía Circuit screens increased by 12% in 2025 compared to 2024, from 781.3 million in 2024 to 873,8 million in 2025. Achieving an average of more than 2.4 million impacts per day and more than 16.8 million impacts per week, according to figures provided by Inspide.
Circuito Gran Vía is made up of 15 large format digital advertising screens: those of the Callao Cinemas and those of the Lope de Vega, Coliseum and Rialto theatres. All of them are located on the Gran Vía in Madrid, the second busiest street in Europe, and in the Plaza del Callao, the busiest square in Spain.
*Source: Inspide. Comparison of advertising impact data collected on Circuito Gran Vía in 2025 versus 2024. Average daily and weekly user traffic measurement data on Circuito Gran Vía in 2025. August 2023, Mytraffic and Cushman & Wakefield footfall study. Data Stories European High Streets Ranking 2023. Ranking: Kalverstraat in Amsterdam (Netherlands); Gran Vía in Madrid (Spain); Champs Elysées in Paris (France); and Vittorio Emanuele II in Milan (Italy) are, in that order, the four shopping streets with the highest visitor numbers in Europe.
CALLAO CINEMAS
Built in 1926 by Luis Gutiérrez Soto in the Plaza del Callao, the Cines Callao building is one of the best examples of art deco architecture in the capital.
With 2 screens of 102 m² (Plaza del Callao) and 130 m² (Gran Vía), it is located in the most visited square in Spain (150 million people a year) and the third busiest in Europe.
LOPE DE VEGA THEATRE
The Lope de Vega Theater, located at number 57 Gran Vía in Madrid, was inaugurated on April 16, 1949, specializing in musical shows.
It has 6 screens with a total area of 128m². Three of them, totaling 60m², are located in the entrance hall of the theater (one at the back and two on the sides) and the other three, with a total of 68m², border the exterior billboard.
OCASO COLISEUM THEATRE
The Coliseum theater, located at number 78 Gran Vía in Madrid, was inaugurated as a cinema in 1932, although it was conceived as a space for shows. 4 screens with a total area of 56m². Three of them, located in the billboard of the facade, total 40m², and a 16m² screen that presides over the entrance.
RIALTO THEATRE
The Rialto Theater, located at number 54 Gran Vía in Madrid, was inaugurated in 1930 as the Rialto Cinemas. 3 screens with a total area of 44m² located in the billboard of the facade.
GRAN VÍA, THE MOST VISITED AVENUE IN MADRID
15 large-format digital screens and a surface of 460m2 make up the new Gran Vía Circuit. A unique circuit in Spain that runs along the Gran Vía of Madrid, the commercial, tourist and leisure artery of the capital. An advertising route that starts at Plaza del Callao and ends at Plaza de España.
A circuit to discover the most attractive 3D creativity on the market, accompanied by unique augmented reality experiences, live broadcasts, interaction with social networks and synchronized actions. All this with exceptional image quality. Illuminate with your brand the route that will impact millions of people every week.
OUR ADVERTISERS
OUR ADVERTISERS
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If you have any questions, please contact us at publicidad@callaocitylights.es , eventos@callaocitylights.es or fill this form and we will get in touch as soon as possible.
Fuencarral Street, 123. 2º 28010 Madrid | Phone Number: 915 913 090
