LaLiga chose Cines Callao to officially present its new project, LaLiga Icons. It is an international expansion programme for which the Spanish football association will have a series of ambassadors: active footballers who will help to promote Spanish football beyond our borders. The first of them, Iker Casillas, one of the most international and recognized Spanish football players in the world.

In addition to Casillas, the president of LaLiga, Javier Tebas, the general director of LaLiga in the Middle East and North Africa, Fernando Sanz, the director of institutional relations of Real Madrid, Emilio Butragueño, and the ambassadors of LaLiga, the former player Fernando Morientes and the skater Javier Fernández attended the event.