Over the course of three days, LaLiga held in Callao City Lights a macro event aimed at both football clubs and football fans. Corporate talks, a show cooking with the prestigious chef Paco Roncero, networking meetings and a fan zone, with a giant LED football field, digital projections of LaLiga players or an interactive map with the distribution of their clubs in Spain, were just some of the activities that integrated this spectacular event which also attended the president of LaLiga, Javier Tebas. And that had the support of projections on the outdoor screens of Callao City Lights and the corporate vinyl of all the lower part of the exterior of the building.