SEPTEMBER 2024

EVENTS IN OUR SPACE

ESTEE LAUDER TAKES OVER THE NIGHT AT CALLAO CITY LIGHTS

Spectacular Estee Lauder event at Callao City Lights to promote its night facial treatment line. A meeting that turned our Room 1 into a true temple for relaxation where different audiences (press, influencers and consumers) were able to learn first-hand about the proposals of the cosmetic brand and enjoy a moment of calm and rest. Essential elements for skin care, in which Estee Lauder is a specialist.

Under the hashtag #LaNocheEsNuestra, the experience could be lived through different spaces: Dream formulas, where an expert in herbal teas created personalized relaxing infusions; Diagnostic area, where several specialists analyzed the state of the skin; The Cube, starring Estee Lauder’s new night sealant treatment; Conscious space, where to learn, from the hand of therapists of the brand, the power of autoshiatsu and conscious breathing to reduce stress and induce rest, and Rest Pods, a place where to enjoy a few minutes of deep relaxation, ideal for cell regeneration.

The event, illuminated with a very dim light, was accompanied by relaxing music and the image of a starry sky that, thanks to the videomapping technology incorporated into our Room 1, enveloped the entire room. Estee Lauder was also present in our hall, with a stand dedicated to the product range and content on the monitors located at the entrance, and on the exterior screens of the building, where brand advertising was displayed.

Other events in Callao City Lights

Other actions in Callao City Lights

POKÉMON INVASION IN CALLAO SQUARE

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NOVEMBER 2024 Actions on our screens  POKÉMON INVASION IN CALLAO SQUARE  On the occasion of the arrival of the Pokémon Gigamax in the Pokémon Go video game, the brand held a special event in...

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