ESTEE LAUDER TAKES OVER THE NIGHT AT CALLAO CITY LIGHTS

Spectacular Estee Lauder event at Callao City Lights to promote its night facial treatment line. A meeting that turned our Room 1 into a true temple for relaxation where different audiences (press, influencers and consumers) were able to learn first-hand about the proposals of the cosmetic brand and enjoy a moment of calm and rest. Essential elements for skin care, in which Estee Lauder is a specialist.

Under the hashtag #LaNocheEsNuestra, the experience could be lived through different spaces: Dream formulas, where an expert in herbal teas created personalized relaxing infusions; Diagnostic area, where several specialists analyzed the state of the skin; The Cube, starring Estee Lauder’s new night sealant treatment; Conscious space, where to learn, from the hand of therapists of the brand, the power of autoshiatsu and conscious breathing to reduce stress and induce rest, and Rest Pods, a place where to enjoy a few minutes of deep relaxation, ideal for cell regeneration.

The event, illuminated with a very dim light, was accompanied by relaxing music and the image of a starry sky that, thanks to the videomapping technology incorporated into our Room 1, enveloped the entire room. Estee Lauder was also present in our hall, with a stand dedicated to the product range and content on the monitors located at the entrance, and on the exterior screens of the building, where brand advertising was displayed.